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Opinion Article Markets & Performance

Competitive Hotel Pricing in Europe: An Exploration of Strategic Positioning | By: Cathy A. Enz, Linda Canina, and Jean-Pierre van der Rest

Executive Summary: This study explores the effects of competitor pricing levels on relative revenue on a sample of over 4,000 hotels in Europe over a ten-year period (2004–2013). Hotels in this European sample, which included both independent and chain-affiliated properties, achieved higher revenue per available room (RevPAR) than direct competitors when they positioned their hotels with comparatively higher prices.

Cathy EnzLinda CaninaJean-Pierre van der Rest
By Cathy Enz, Linda Canina, and Jean-Pierre van der Rest

To view the documents, please click on the link below Competitive Hotel Pricing in Europe: An Exploration of Strategic Positioning

Markets & Performance
Cathy Enz
Cathy Enz
Lewis G. Schaeneman, Jr. Professor of Innovation & Dynamic Management Strategy, Cornell

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and emeritus professor of strategy. She served as the associate dean for academic affairs in the Nolan School of Hotel Administration.

Linda Canina
Linda Canina
Professor, Nolan School of Hotel Administration, Cornell SC Johnson College of Business, Cornell

Linda Canina is a professor of finance in the Finance, Accounting, and Real Estate group at the Nolan Cornell School of Hotel Administration (SHA). She teaches undergraduate and graduate courses in corporate finance. Her research interests include asset valuation, corporate finance, and strategic management.

Jean-Pierre van der Rest
Jean-Pierre van der Rest
Associate Professor of Business Administration, CHR

An economist and marketer, Dr. Jean-Pierre van der Rest is Associate Professor of Business Administration at Leiden University, Leiden Law School, Institute of Tax Law and Economics, Department of Business Studies.

CHR
School-University

The Cornell Institute for Hospitality Labor and Employment Relations was established in 2013 as a platform for students, employers, employees, unions, and their advocates involved in the hospitality industry. The institute's mission is to support educational programs, sponsor and disseminate research, and hold conferences and roundtables dedicated to modernizing labor and employment relations, analyzing labor and employment law, and improving...

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