How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary "best practice" revenue management techniques and intelligence you should be aware of? Our Head of Revenue Strategy, Maeve Walls, set out to answer those questions.

In her 3 part series, she discussed:

  1. 6 ways RMs use data to make their hotel smarter. Use data to make your hotel website a haven of carefully-selected images, content and rate plans. No matter how chaotic the rapid changes in the industry may seem, revenue managers should be absolutely focused on clarity and data-driven decisions. Do deal sites pay off? What can your hotel pace report tell you? Data is key to understanding almost every important issue your hotel faces.
  2. 5 customer concerns RMs should be involved in addressing. At first, it may seem like customer concerns are for other departments to deal with. However, there are important customer issues that revenue managers must be involved in. These include availability on different channels, pricing, and even issues like reputation management.
  3. 6 ways for decision making to go wrong. What happens when revenue managers stop using data? Decision making processes sometimes fall apart – why?

Hoteliers are busy people- there's often no time to sit and read! With that in mind, we made a quick-and-easy infographic to help you out. Give it a quick look here:

How do Revenue Managers use Data? [Infographic]— Photo by Net AffinityHow do Revenue Managers use Data? [Infographic]— Photo by Net Affinity
How do Revenue Managers use Data? [Infographic]— Photo by Net Affinity

Net Affinity is an Independent Digital Agency providing Revenue Generating Solutions for Hotels. Our services include Website Design, Digital Marketing and Booking Engine Technology. Our culture of award winning design and innovation together with a keen eye for emerging trends allows us to deliver services that directly impact on growing revenue for our clients. As experienced hoteliers we have a genuine and wholehearted passion in providing a complete customer centric service to our customers. We pride ourselves on the development of a relationship that allows us to nurture your business and ensure our success is your success.

Taylor Smariga
Copywriter and Content Marketing Executive
Net Affinity

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