Hotel Yearbook: Our journey to hospitality technology Nirvana
By Pete Simpson, Senior VP Global Business Technology at protel hotelsoftware
Hotel technology has seen some amazing progress – though it may seem to be in a state of chaos at the moment, writes Pete Simpson. In this article, he makes a compelling case for coming together to build an “Enterprise Hospitality Framework” that would allow the industry to extend the hospitality eco-system beyond the confines of the hotel, and deliver amazing, targeted, data-driven recommendations and offers to customers. To make this happen, he says, it will require fearless vendors and the combined voice of the hotel chains.
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About protel | Hotel software made in Germany
protel is the hotel PMS and platform pioneer with over 14,000 hotel customers in 90+ countries. protel's new enterprise hospitality platform - consisting of an enterprise service bus called protel.I/O and a multi-hotel solution called protel CENTRAL - is a breakthrough for the industry. It's the only technology that allows hotels with multiple integrations to aggregate all specialist technology behavior to a central level, thus creating a secure, vendor-neutral, open infrastructure to store, access, integrate and use their data from any guest touchpoint in real time. As a result, hotel CEO's, CIO's and CMO's can take control of their technology infrastructure and create best of breed ecosystems that deliver best-in-class guest experiences. protel's global headquarters were established 25 years ago in Dortmund, Germany and U.S. headquarters are in Atlanta, Georgia.
Further information: www.protel.io