Hotel Yearbook: The community hotel: a sustainable hotel scenario by means of social integration into the neighborhood environment
By Vanessa Borkmann , Researcher at Fraunhofer-IAO in Stuttgart, Germany
An important future task of hotels is to enrich and conceptually integrate their surroundings in order to become a new form of a social hub for the people living in the district. Approaches to improve the sustainability of hotels thus include social interaction in addition to the structural, procedural and behavioral components. Here, Vanessa Borkmann describes the sustainable scenario of a social, community-oriented hotel concept, an approach reflecting current research findings from the FutureHotel Innovation Network of the Fraunhofer IAO in Stuttgart.
Click here to view the full The HOTEL Yearbook Special Edition - Sustainable Hospitality 2020.