Using the Right Technology to Connect Your Casino Hotel Guests to the Casino Floor
By Benjamin Keller, Senior Vice President of Sales, West
As travelers become more reliant on mobile technology, it is increasingly important to make sure the right tools are in place for staff to effectively connect with guests before, during, and after their stay. Incorporating the right technology into your operations not only enhances the way your guests experience the property overall, but it also makes for easier check-in, Q&A response, and enticing guests onto the casino floor, perhaps with special offers or promotions.
"Stay and play" guests are great when it comes to implementing advanced technology into operations. As repeat guests become familiar with having access to the freedom mobile technology offers, they will show preference to properties offering mobile solutions. It goes without saying that guests who stay at a casino resort are often very interested in spending time gaming, so by streamlining the check-in process with mobile check-in, management teams not only reduce long check-in lines and front desk friction but can also increase the amount of time their guests spend on the casino floor.
As a result, casino-resorts often have a high rate of mobile check-in. For example, INTELITY customer Angel of the Winds Casino Resort has seen a high percentage of its guests checking on their smartphones using the hotel's guest app.
Angel of the Winds Assistant General Manager Jeff Wheatley said incorporating INTELITY has helped them create a seamless, highly-connective guest experience overall. "It's important that casino-hotels provide guests with a friction-free experience that allows them to move effortlessly between their hotel room and the casino floor. Incorporating INTELITY's hospitality platform has helped us create this connection. We've seen our guests, especially the repeat visitors, quickly adapt to using our mobile guest app and mobile key solutions to expedite the check-in and -out process and access their rooms."
INTELITY's mobile and in-room platform components can easily be integrated with existing loyalty programs and used to streamline a casino resort's entire guest experience. In addition to providing guests with a digital connection to staff, mobile apps and in-room technology can also be used by management teams to serve guests customized, targeted offers and promotions that encourage them to visit the casino floor or engage further with the property.
INTELITY's guest engagement and staff management platform gives connected travelers more control over their stay and provides management teams with intuitive back-office tools that can be used to gain insight into guests' needs before, during and after their stay. The INTELITY platform is currently installed in a variety of casino properties, from the Cosmopolitan in Las Vegas to smaller tribal casino properties.
Benjamin Keller and his team will be present at NIGA 2019. To schedule a time to meet with him at NIGA, visit the INTELITY website or Booth #2509 at the convention.
Benjamin Keller has been in tribal gaming for the past decade attending shows such as NIGA, OIGA, WIGA, and AIGA amongst others. Keller was previously Vice President of Sales at KEYPR which merged with INTELITY in December of 2018. Keller will oversee the sales organization and continues to expand INTELITY’s reach in the tribal casino market in North America.More from Benjamin Keller
INTELITY is the global provider of the most advanced hospitality technology platform for the hotel, casino, cruise, and luxury residential markets. INTELITY offers its customers comprehensive, fully integrated solutions to better connect and manage guest experience and staff operations, in a single platform. INTELITY has been named the "Official Mobile and In-Room Technology Provider" by Forbes Travel Guide in 2017, 2018, and 2019, and is used by major hotel groups, including Marriott's Autograph Collection, YOTEL, Proper Hospitality, Frasers Hospitality, Fairmont, and more. For more information or to view current job openings, please visit www.intelity.com.