Industry Update
Opinion Article14 June 2019

Hotel Yearbook: The keys to successfully positioning your hotel brand

By RJ Friedlander, CEO of ReviewPro

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ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.

Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.

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The keys to successfully positioning your hotel brand | By RJ Friedlander

ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.
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RJ Friedlander

RJ Friedlander is the Founder & CEO of ReviewPro, the leading provider of Guest Intelligence solutions to 55,000 hotels worldwide. RJ has over 25 years’ experience in the internet and technology sector in Europe, the US, and Asia and spent 10 years at Grupo Planeta where he was the CEO of the group’s Digital Media Division.

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    About ReviewPro

    ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from more than 175 OTAs and review sites in over 45 languages. The company's cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

    For more information go to reviewpro.com

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