Industry Update
Opinion Article14 June 2019

Extending the Reach of Your Casino Floor to Your Guest Rooms

How to Use In-Room Devices to Engage Guests in Their Rooms

By Benjamin Keller, Senior Vice President of Sales, West

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In-room tablets can be game-changers, so to speak, for casino resorts. In addition to guests being able to use in-room tablets for all the more familiar uses—such as requesting services, making reservations, and communicating directly with staff, as they would at any hotel—casino hotels have the added advantage of a fresh, new way to promote gaming, and special events directly to guests while they are most captive.

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Operators can easily use in-room tablets to send special offers, targeted promotions, and casino floor updates in real-time when their guests are most engaged. Depending on where the property is located, some guests can even use in-room technology to gamble right from their room as some casino hotels now offer sports and other types of betting through in-room tablets or a mobile app.

One way they do this is by adding popular gaming apps to the in-room tablets and information and tips on how to play some of the more popular casino floor games. At some casino hotels, guests can also use tablets to get real-time keno and bingo results in their room, as well as to see who won daily drawings and receive real-time jackpot notifications. Using in-room technology in this manner means guests don't have to worry about missing out on the excitement of the casino floor while in their rooms.

Today's core casino customers are generally between 55 and 75 years old and increasingly comfortable using digital devices, including in-room tablets and mobile apps, which makes adding gaming to digital devices a logical, and smart, next step. Also, once they arrive in their room and find the mobile app and in-room tablet integrated with the property's loyalty program, they are apt to take advantage of customized and targeted promotions and other offers that encourage them to visit the casino floor.

Ultimately, casino guests are eager to spend their time gaming — not standing in lines — so a streamlined mobile check-in process means more time they can spend on the casino floor, or using the custom-branded in-room tablet for gaming while they are in their room.

INTELITY is the provider of the most robust guest engagement and staff management platform in hospitality. The platform features multiple customizable solutions designed to help operations optimize staff efficiencies, increase revenue opportunities, and further delight their guests.

A variety of casino properties, from the Cosmopolitan in Las Vegas to smaller tribal casino properties, like Angel of the Winds and Black Oak Casino, now use the INTELITY platform, and 7 Cedars also plans to implement the INTELITY platform at its new hotel scheduled to open in the summer of 2020. To learn more about how you can extend the reach of your casino floor with hospitality technology, schedule a demo with INTELITY today.

INTELITY will be attending WIGA in June, email [email protected] to schedule a time to experience the INTELITY platform first hand.

Benjamin Keller

Benjamin Keller has been in tribal gaming for the past decade attending shows such as NIGA, OIGA, WIGA, and AIGA amongst others. Keller was previously Vice President of Sales at KEYPR which merged with INTELITY in December of 2018. Keller will oversee the sales organization and continues to expand INTELITY’s reach in the tribal casino market in North America.

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    About INTELITY

    INTELITY is the global provider of the most advanced hospitality technology platform for the hotel, casino, cruise, and luxury residential markets. INTELITY offers its customers comprehensive, fully integrated solutions to better connect and manage guest experience and staff operations, in a single platform. INTELITY has been named the "Official Mobile and In-Room Technology Provider" by Forbes Travel Guide in 2017, 2018, and 2019, and is used by major hotel groups, including Marriott's Autograph Collection, YOTEL, Proper Hospitality, Frasers Hospitality, Fairmont, and more. For more information or to view current job openings, please visit www.intelity.com.

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