Industry Update
Opinion Article20 April 2020

HVS Hotel Transaction Activity: The Factors Influencing a Return to Normalcy in a Post-COVID-19 Time

By Drew Noecker, Managing Director and Co-Head of the HVS Brokerage & Advisory Divsion

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As a result of the current COVID-19 pandemic, the HVS Team has received many questions about when U.S. hotel transaction volume will return to reasonable, pre-pandemic levels. While we do not have a definite answer, as these circumstances are evolving daily, we have tried to use past events to provide some insight on the factors that would affect a possible rebound.

We see the anticipated volume declining because of COVID-19. According to Real Capital Analytics, the year-over-year individual property transaction volume in Q1 2020 was down 61.4% from the same period in 2019, as COVID-19 became a major concern in the second half of the quarter; thus, this portends a large drop in Q2 2020 with a full impact of COVID-19 disruption. With our industry's already-realized transaction volume drop and the continuation of this trend, we wanted to look at a few conditions that we believe will need to be present for a return to a robust hotel transaction market.

Selected Important Factors for a Consistent, Stable Market After COVID-19 Cases Wane

  • Availability of Traditional, Stabilized Financing
    There are multiple transitional, or bridge, lenders with which HVS is currently working. However, to return to a healthy market, the CMBS market, SBA lenders, and traditional balance-sheet lenders need to return to lending.
  • Understanding of the Volatile Environment by the Lending Community
    HVS is working with many companies who have "paused" hotel lending until a clearer RevPAR trajectory emerges. When lenders feel comfortable with a specific uptrend, the traditional debt market will reopen.
  • Return of Broader Commercial Real Estate Investors to the Hotel Market
    One of the significant drivers of the growth in hotel transactions over the last 8+ years was the entry of traditional real estate private equity firms into the hotel ownership space. Those firms are currently concerned about the occupancy volatility of hotels during this health issue, but once the broader real estate private equity firms are again comfortable, the transaction market will improve.
  • Solidification of the Concessions Available from Franchisors
    Major franchise companies such as Marriott, Hilton, Hyatt, Choice, and IHG have discussed possible concessions for their franchisees. Once these concessions regarding fees and renovations are understood, owners can safely bid on available assets and return the market to a healthier state.

In closing, while there are many questions that will eventually be answered about the post-COVID-19 hotel transaction market, we believe that industry participants will need clear ideas on several key topics to be comfortable transacting. Answers to these industry questions would be expected within the next few months, as more about the COVID-19 pandemic duration is understood, and our brokerage and advisory team is here to answer questions and discuss concerns.

HVS Brokerage & Advisory continues to work regularly across the United States with owners, lenders, and other transaction stakeholders. Our team can also utilize HVS's significant data resources to discuss any asset you may be evaluating for sale, transition, or recapitalization.


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Drew Noecker

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