Hotel Industry Update: A Slower Recovery Ahead

After 10 consecutive weeks of occupancy gains, the hotel industry was in a better position than we expected six weeks prior. For the week ending on June 27, U.S. hotels reached more than 46% occupancy, more than double the low point of 22% in April.

Hotel Industry Update: A Slower Recovery Ahead

Photo by CBRE Hotels

However, an uptick in COVID-19 cases threatens the positive momentum. As more states pause their reopening plans, a resurgence in cases is expected to once again impact lodging demand. The speed of recovery is expected to slow in July and August, especially for luxury and upscale properties.

Our forecasts show that RevPAR will decline 52% this year, and occupancies will average just 41%. We expect a strong hotel revenue recovery in 2021 and 2022, and that RevPAR could recover to pre-crisis levels by mid-2023.

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Markets & Performance USA & Canada United States

Jamie Lane is the senior research director of Econometric Advisors and CBRE Hotels Research, leading economics, forecasting and data intelligence. Based in Atlanta, Jamie has more than 10 years of experience in economics and consulting. He manages CBRE’s team of economists and oversees forecasting and analysis for all property types. He specializes in forecasting of the hospitality industry.

Bram Gallagher is an Economist for CBRE Hotels' Americas Research. He maintains performance forecasting models for 60 major U.S. hotel markets, performs consulting work for a destination marketing organization, creates tools for hotel developers, and examines the effects natural disasters have on hotel occupancy.

CBRE Hotels is a specialized advisory group within CBRE providing brokerage, valuation, consulting, research and capital markets services to companies in the hotel sector. CBRE Hotels is comprised of over 375 dedicated hospitality professionals located in 60 offices across the globe.

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