What are truffles and why are they so expensive?

Truffle. A true love it or hate it delicacy, with its pungent flavour and heady scent, the truffle is not a flavour which takes a back seat in any dish and can easily overwhelm the palate if overdone. The truffle is an edible fungus belonging to the mushroom family, but it’s not a mushroom like any other; many describe the taste as earthy, gamey even. Those on the other side of the fence might describe it as ‘musky’ or ‘funky’.

Truffle. A true love it or hate it delicacy, with its pungent flavour and heady scent, the truffle is not a flavour which takes a back seat in any dish and can easily overwhelm the palate if overdone. The truffle is an edible fungus belonging to the mushroom family, but it’s not a mushroom like any other; many describe the taste as earthy, gamey even. Those on the other side of the fence might describe it as ‘musky’ or ‘funky’. Whatever the taste, there’s no denying for those who love it, it’s a unique, rich and luxurious ingredient that when found on a menu is extremely difficult to pass up the opportunity to taste once more.

What is so special about truffles?

Pound for pound, truffle is one of the most expensive foods you can buy. The reason behind such high costs is the scarcity of the produce, truffles are seasonal, extremely difficult to grow and take many years to cultivate. They also have a short shelf life.

Truffles require a very specific climate to grow and require lots of oak trees, that’s why they’re often found in woodland. Even when all the conditions are perfect for truffles to grow, they are still not guaranteed. Hunting them can be labour-intensive as each truffle must be dug up by hand. When setting up a truffle orchard, it could take up to 6 years before you get a truffle harvest - a business not for the faint-hearted.

"My two favorite foods are potatoes and truffles. They are diametrically opposed, but together they are for me one of the best combinations possible. For example, truffle and potato salad, truffle with mashed potatoes and poultry in half mourning." - Patrick Ogheard, EHL.

So, let’s take a look at the appetite of the truffle market and why this labour intensive process is so worthwhile.

Looking at consumer interest over time in this Google Trends Report, there is a clear and steady increase in online searches for ‘Truffle’ since 2004. What’s also interesting is that there is a spike every year around the festive season, demonstrating that this opulent produce is associated with celebrations, luxury and festivities.

Truffles are worth big money: The global market is expected to grow to over $6 billion within about ten years. The truffle phenomena has swept the globe, leading to an increased demand for these rare delicacies. In turn creating the demand for truffle-centric food businesses, those selling truffle-infused condiments, salts & oils, and restaurants - from the high-end to burger joints. Today, 70% of the world's truffles are cultivated in order to meet the appetite for them globally.