US Hotel Performance Shows Signs of Exiting Post-Holiday Leisure Travel Lull
Weekend Demand Makes the Difference as Business Travel Still Lags
The U.S. hotel industry neared 50% occupancy in the latest weekly results as leisure travel began to reemerge from a post-holiday hibernation.
Weekend hotel occupancy grew by 3.5 percentage points to 56.6%, which lifted total U.S. hotel industry occupancy for the week ending Jan. 29 to 49.7%. The weekday occupancy percentage was unchanged from the previous week, at 46.9%, which is an indication that the improvement was a result of leisure travel demand as business travel continues to lag.
