Tik Tok marketing for hotels: is it worth it?

'Authenticity is quickly becoming the new cultural currency,' - Richard Hyde, managing director of Small Luxury Hotels.

Buzzwords like authenticity have surrounded marketing efforts for years as advertisers of all kinds have conducted brainstorms on how to seem more relatable to the people they are selling to. That includes hoteliers.

TikTok is the most visited website over Google

The Gen Z member of the social media family, TikTok, has an algorithm that prioritizes content types over creators. Marketers who have tried to chase success with direct response ads on the platform have failed - “unscripted, off-the-cuff content blew the direct-response-style content away in all of our metrics. Testimonials [also] always do well and continue to perform in simple static ads with real people.” - Jeannie Assimos, head of content for Way.com.

TikTok name themselves 'the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy'. They are a social media platform built upon sharing short videos that usually continue to loop.

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