The Changing Face of Third-Party Management Companies

Let’s face it. These days, most third-party management companies have fallen into a predictably corporate (boring) “operating system.” With universal protocols and rules, there isn’t much room for diversity in how hotels within a portfolio are operated – or a clear understanding of each individual property’s vision in its unique marketplace.

As this practice was once acceptable in the hospitality space, it just isn’t anymore. It is time to be out with the old, and in with the new.

As the hotel sector continues to evolve, management companies need to do the same. The wave of boutique, independent, and unique brands entering the hospitality space has created a new demand. Instead of regimented management styles, there’s a heightened desire and value in customization for each individual property’s vision.

Take Sightline Hospitality’s approach, for example. With a diverse portfolio of brands and personalities, including evo Hotel located in Salt Lake City and The English Hotel located in the Arts District of Las Vegas, the approach for each property needs to be different. That’s where a company like Sightline comes in. The company’s executive team and creative trailblazers push the limits of possibility to deliver individualized solutions and big ideas that embody the true culture of each property and the community they reside in. Embodying the term “Chameleon,” the company can fit in just about anywhere.

Whether it’s hanging ten in Hawaii, getting down and dirty on a campsite, or meeting the corporate team in a boardroom, Sightline recognizes the unique assets of each property by implementing the following:

1. Create a sense of approachability.
2. Keep an open mind and be flexible.
3. “Wear a lot of hats” and accommodate the needs of the community.
4. Offer complete customization of operations and do not merely have a basic, cookie-cutter management style.
5. Be creative in the approach for each property.
6. And. listen, listen, listen.

Why do we do these things? It’s because we want to feel connected with the communities in which our hotels reside. These tools allow hotel brands to feel unique, secure, and heard - which are the pillars of creating the necessary trust between a third-party management company and their portfolio.

Hospitality is all about creating a personal connection and strong relationships, so why not start with the hotels you manage?