An open letter to the global hotel industry

The following is an excerpt from my open letter to the global hotel industry.

To the world’s hoteliers,

There’s a dichotomy that exists in an industry that services people on the move, and is also slow to adapt and change, itself.

It’s an industry that hopes for large volumes of tourists, yet is ill-prepared for the demands and expectations that those tourists bring.

It’s one of the most exciting industries in the world, enabling frictionless trips while remaining fragmented behind-the-scenes.

The global hotel industry is one that’s led by digital natives and dependents, but is perceived by 78% of people to be average or behind when it comes to its adoption of technology.

They’re quite the ironies for an industry that services the dynamic and interconnected world of travel.

This is the industry that we proudly share with you. And, as we at SiteMinder surpass our 17th year in the business, the time feels right to usher in a new era that’s anything but resistant to movement.

Continue reading my full open letter here.