The modern RM: adaptability, strategic thinking, and proactive decision-making and a bit of a kindergarden teacher

Simple: There is so many descriptions of the data ninja and the discipline of revenue maximi-optimization blabla that i thought I put it to the test.

The modern RM: adaptability, strategic thinking, and proactive decision-making and a bit of a kindergarden teacher

Photo by PerfectCheck

Some anecdotes and examples / phrases come up more than others hence a little poll which you can find HERE.

1. Revenue Manager vs. Last Mile Delivery Driver (My favorite)

  • Similarity: Both roles require precise execution and timely delivery. For a Revenue Manager, this involves delivering optimal pricing strategies and revenue goals within specific timelines, akin to a delivery driver ensuring packages reach their destination on time.
  • Difference: Last Mile Delivery Drivers follow a more structured, routine path, often with clear, repetitive tasks. In contrast, Revenue Managers must constantly adapt to changing market conditions and data, requiring more dynamic decision-making skills.

2. Revenue Manager vs. Captain of a Boat

  • Similarity: Both roles demand strong leadership and navigational skills. Just as a Captain must navigate a boat through various weather conditions and obstacles, a Revenue Manager navigates the complex and fluctuating market conditions of the hospitality industry.
  • Difference: We ask the revenue manager to define the destination. A captain doesn't do that: a captain is given a destination and when they have to abandon and go somewhere else they still have to ask for permission of where to go.

3. Revenue Manager vs. Firefighter

  • Similarity: Both roles involve responding to emergencies and high-pressure situations. Revenue Managers must quickly adapt to market shifts or internal issues, much like firefighters respond to unforeseen emergencies.
  • Difference: Firefighting is primarily a reactive profession, dealing with crises as they arise. In contrast, Revenue Management is more proactive, focusing on forecasting, planning, and preventing revenue loss before it happens.

TIP: If you always have to firefight then you need to change the way you do things.

4. Revenue Manager vs. Racing Driver

  • Similarity: Speed and precision are key in both roles. A Racing Driver must make split-second decisions at high speeds, similar to how a Revenue Manager must rapidly analyze data and market trends to make informed decisions.
  • Difference: Racing Drivers operate in a highly controlled environment with set rules and conditions, whereas Revenue Managers work in a constantly evolving market landscape, requiring them to adapt to a wider range of variables and uncertainties.

.....

and if all things break, think of the RM as a Kindergarden teacher

1. Constantly Dealing with Unpredictability:

  • Just like a Kindergarten Teacher never knows what the day will bring (will it be finger painting or a sudden need for a group nap?), an RM also faces unpredictable market trends. One day it's smooth sailing with bookings, the next, it's a rollercoaster of cancellations and last-minute deals.

2. Herding Cats:

  • A Kindergarten Teacher’s skill in managing a room full of energetic five-year-olds .... an RM does Revenue Meetings 😎 you see the similarities

3. Storytime Experts:

  • Kindergarten Teachers are known for their captivating story-times .... in RM we call it Storytelling and Oh boy do we know some people who can "see things in data others cant see"

4. Art and Crafts:

  • Crafting with glitter and glue is a staple in kindergarten, whereas RMs craft strategies and pricing models. Both require creativity, patience, and the subtle acceptance that things might get a bit messy.

5. Nap Time vs. Coffee Time:

  • For a Kindergarten Teacher, the holy grail is getting the entire class to nap at the same time. For an RM, it's finding that perfect time to grab a coffee between back-to-back meetings and data analysis sessions.

Conclusion
RM ROCKS! whose with me?

Love,
Fabi

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Sales & Marketing

Fabian Bartnick is a hospitality commercial strategist, entrepreneur and technology leader with experience spanning revenue management, sales, marketing, data and business intelligence. He is the Co-Founder and Chief Product Officer of PerfectCheck and has built and exited hospitality technology ventures, while working across property, regional, corporate, consulting and technology roles in four continents and more than 25 countries.

Industry First Restaurant and Bar Revenue and Profit Optimisation Platform. We believe we can leverage data analytics and principles of revenue management to deliver greater profits for restauranteurs. We forecast demand, optimise menu pricing, guide server performance, optimise table and seat utilisation and showcase opportunities to upsell and cross-sell.

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