How Cendyn Uses Hospitality Net Membership to Stay Top-of-Mind All Year
Vendors and suppliers in the hospitality industry all face the same challenge: how to remain visible and relevant to hotel executives and decision-makers throughout the year. A Hospitality Net membership provides a framework to amplify communication, establish thought leadership, and drive engagement at the right moments.
Rather than list benefits in the abstract, Cendyn,a global hospitality cloud-based technology company, offers a concrete example of how membership works in practice. Over the course of a full year, the company used the platform strategically to keep its brand front and center.
Announcing a Product Update
In May, Cendyn launched an updated version of its Guestrev and Grouprev product range. The related press release was shared through Hospitality Net, reaching thousands of hospitality professionals worldwide. The press release was featured on the homepage, indexed in the platform’s searchable archive, and distributed in the daily newsletter to more than 15,000 subscribers.
The release included direct links to Cendyn’s product pages, generating traffic back to the company’s website. Within minutes of publication, the article was indexed by Google and major AI platforms, ensuring visibility far beyond Hospitality Net itself. Seven days later, the team received detailed analytics showing how the article performed across multiple channels.
This was not a one-off. Over the course of the year, Cendyn published more than 20 press releases, each one strengthening its brand presence and reinforcing awareness among the global hotel audience.
Establishing Thought Leadership
Product news is only part of the story. In March, Kevin Duncan, Cendyn’s VP Product Management, authored an opinion article on how AI-driven analytics deliver measurable ROI. The piece positioned Cendyn as an authority in one of hospitality’s hottest topics.
The article was linked to Cendyn's profile on Hospitality Net, where readers could discover related resources such as case studies and whitepapers. Social promotion extended the reach beyond the platform itself. A week later, detailed performance statistics revealed how the piece resonated with readers, helping refine future contributions.
This was one of more than ten opinion articles Cendyn shared over the year, cementing its reputation as a consistent and credible voice in industry conversations.
Educating the Market with Explainer Articles
Cendyn also contributed Explainer content designed to clarify complex topics for hoteliers. In a July Explainer Article, Apollos Gause, Cendyn's SEO & Growth Innovator, outlined the distinction between GEO and SEO and highlighted why it remains important today.
Published in Hospitality Net’s dedicated Explainer section, the piece enjoyed extended visibility long after its release. By focusing on education rather than sales, Cendyn built trust and positioned itself as a knowledge partner for hotel executives.
“Hospitality Net has become a vital part of our communications strategy. By using the platform to share product news, thought leadership, and event updates, we’ve been able to consistently reach the right decision-makers in hospitality. The membership gives us a credible channel to extend our brand presence year-round and measurable results that prove the value.”
— Nicki Graham, Chief Marketing Officer (CMO), Cendyn™
Supporting Events and Trade Shows
Trade shows remain a cornerstone of industry engagement, and Cendyn used Hospitality Net to amplify its exhibitor and speaker presence at ITB, HSMAI events, and HITEC. Importantly, the company’s event presence was also promoted in the footer-section of every published news item, extending exposure to readers well beyond the show floor. Hospitality Net became an additional channel to showcase Cendyn’s involvement in key industry events.
Shaping Industry Dialogue
Beyond publishing standalone content, Cendyn’s executives took part in Hospitality Net’s World Panel, a forum where global experts share perspectives on pressing hospitality issues.
By contributing short, timely expert views to panel discussions, Cendyn’s leaders appeared alongside respected hoteliers, consultants, and academics. Each contribution was distributed across the platform and newsletters, generating recurring visibility and positioning the company as an active participant in shaping industry dialogue.
This integration of panel activity with Cendyn’s existing profile and content created a powerful cycle of cross-visibility and authority.
Promoting Client Events and Webinars
In addition to global trade shows, Cendyn hosted its own webinars and client events. These were featured in the Hospitality Net Industry Calendar, the most comprehensive events resource for hotel professionals.
By appearing alongside major conferences, Cendyn’s events reached a far wider audience than its own network alone. Calendar listings linked directly to registration pages, driving sign-ups and engagement, while promotion across relevant news feeds and newsletters expanded reach further still.
Sharing Appointments and Promotions
Growth at Cendyn was also reflected in leadership changes and internal appointments & promotions. In July, Cendyn announced the appointment of Yakesh Arora as Chief Technology Officer, and in January, the promotion of Ricky Castoldi as Chief Sales Officer (CSO).
These updates were included in HN's daily newsletter and tied back to the company profile, keeping the page dynamic and up to date. Sharing career milestones helped strengthen Cendyn’s reputation as a growing, attractive employer brand, while also reinforcing credibility with clients and partners.
Turning Engagement into Action
Every press release and opinion article published by Cendyn included a custom call-to-action. These CTAs directed readers to whitepapers, demo requests, registration pages, or contact forms, turning each news item into a potential conversion point.
Hospitality Net thus became more than a platform for visibility. It evolved into a lead-generation channel directly connected to Cendyn’s marketing funnel.
SEO, AI Search & Domain Authority
Cendyn has long recognized the importance of SEO and domain authority in driving visibility and credibility online. Like many hospitality technology providers, the company invests significantly in search optimization and link-building as part of its digital strategy. What sets Hospitality Net Membership apart is the way it supports and strengthens those efforts with natural, high-quality backlinks from the industry’s most trusted source. Every piece of content Cendyn publishes on Hospitality Net is picked up by Google and increasingly by new AI-driven platforms, expanding reach far beyond traditional search.
A Decade of Consistent Value
Cendyn’s experience shows how a single Hospitality Net membership can anchor a year-long marketing and communications strategy, ensuring exposure precisely when needed among a global, qualified, and highly targeted audience of hotel professionals. From product launches and thought leadership to explainers, event promotion, webinars, appointments, and CTAs, the platform has turned Cendyn’s marketing calendar into an ongoing conversation with the industry. For more than a decade, this consistency has delivered visibility, authority, and measurable impact, making Hospitality Net not just a platform but an indispensable partner in Cendyn’s communications strategy.
