World Panel
Viewpoint 4 April 2019

Is Airbnb Hotelier’s Friend or Foe?

Digital Marketing in Hospitality

— 14 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
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Fabian Bartnicksupplier view
Founder at Infinito

Airbnb over time has lost its host centric edge as it moves into a profit centric mode. Trying to argue that Airbnb is nothing else than another OTA in the landscape should by now be a mute point - acquisition of Hoteltonight, hiking up commission rates "to either pass on to guests or suck it up like you would with OTA's", possible investment in OYO, etc. 

Just like other OTA's - the fight is now between OTA's and Airbnb has taken them on as being one of them. This also means that just as in the other battlefield (e.g. Expedia vs. hotels and hosts have become collateral damage, disposable goods, products on the shelf - either you get with it or you are out.

Overall hoteliers should see for what it is: another OTA in the game that will find ways to benefit from the hotels to drive their own agenda forward that at times has positive, at times negative effects on the hotels.

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