Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021
— 23 experts shared their view
Recovery, resilience, recalibration, or bouncing back are a few examples of keywords that are at the center of any discussion surrounding the hospitality industry's economic prospects this past year. However uncertain the economic future may be, major crises of earth systems are unabated to date. While similarities exist between resiliency and sustainability (i.e. both concepts refer to the state of a system or organization over time in response to instabilities), there are notable differences, and conflicts, in the two concepts (i.e. achieving short-term economic resiliency at the expense of socio-environmental wellbeing). Looking forward, all eyes are on resiliency (growth!) in hospitality but how do we decouple growth from impacts, most notably carbon emissions? How do we ensure that sustainability is a component of resiliency (or vice versa)? What are the five priorities the hospitality industry should set to tackle resiliency and sustainability at the same time in 2021?
PhD, Founder & Editor, Sustainability Leaders Project
At The Place Brand Observer, together with the Sustainability Leaders Project, we recently published a white paper that summarizes the views of tourism and sustainability experts around the world on how to resume tourism sustainably, after the pandemic. Let me share some of my key takeaways which I think also apply to the hospitality industry in particular:
- Involve your community (locals) and their interests in your strategy.
- Encourage slow tourism, longer stays.
- Communicate sustainability values well internally and encourage guests to behave responsibly.
- Hygiene is on everyone's mind. Make sure all involved pay utmost attention to cleanliness and physical distancing norms.
- In your marketing efforts, clearly communicate the safety measures you are undertaking so that travelers feel safe when visiting.
- Start with the local market and domestic visitors, making sure your destination community is recovered and ready to welcome visitors.
Link to the online article with key insights: https://placebrandobserver.com/destination-sustainability-resuming-tourism-post-pandemic/.