During the first three episodes of Polybius, Hospitality Net's metaverse series focused on travel and hospitality, we discussed the basics (if you missed them, you can rewatch them here: https://www.hospitalitynet.org/polybius/).

Now that you know more about the metaverse, it's time to delve into real-world business opportunities beyond simple virtual reality.

What are some examples of how entrepreneurs can use the metaverse for advertising, immersive e-commerce, B2A marketing, etc., beyond merely creating VR twins?

Can you provide real success case studies that showcase the metaverse potential for businesses?

Brian Vertone
Brian Vertone
Project Manager at Walcon Virtual
Salman Halawi
Salman Halawi
Founder at Metadesignerz
Luca De Giglio
Luca De Giglio
Founder of Trips Community and Web3 Consultant

The question is: what can we do with the Metaverse which we cannot do on Web2?
I think one missing piece of the puzzle is helping the Hotel guests understand the area around the Hotel.

Ideally, a potential guest may stroll around the Hotel and get a feeling of the environment: see the streets, the restaurant, the shops, the noise and so on.
Also, simulating the transport from the airport to the Hotel may be fun and make the experience smoother once on place.

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Eli Strzelecka
Eli Strzelecka
Co-Founder of Conspicuis
Antovany Reza Pahlevi
Antovany Reza Pahlevi
Country Director, Suzuverse Indonesia
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Michael Cohen
Michael Cohen
Managing Partner at GAIN Advisors
Julius Yls
Julius Yls
CCO and Co-Founder at Spongelli

In my view, for now, hotels that provide leisure stays should know that the virtual experience should be used to enhance the existing physical experience, not to replace it. For example, hotels could offer a virtual experience to their guests before arrival to build their expectations and excitement. And a follow-up virtual experience after their stay to conclude their experience and "entice" them to join another experience in the near future. 

Roberto Garavaglia
Roberto Garavaglia
Innovative Payments and blockchain Strategic Advisor

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Hasan Algarhy
Hasan Algarhy
Founder at Duverse
Marco Musso
Marco Musso
European University For Tourism (UET)

The notion of a world where hybrid and digital coexist with a full-fledged economy has yet to be realized, but we're already seeing pieces of those being implemented.

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Sergio Schemeil
Sergio Schemeil
Metaverse creator specialized in Meta Horizon Worlds platform
Luca Lupattelli
Luca Lupattelli
Digital Project Manager at Hexagon AB

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Edoardo Maria Bisignani
Edoardo Maria Bisignani
Chief Operating Officer at Vision