After the success of #HNmetameetup, the first-ever Travel and Hospitality gathering in the Metaverse, Hospitality Net and Simone Puorto, futurist and founder of the consulting firm Travel Singularity, are back with a brand new metaverse series: Polybius.
Every month, three innovators from the travel and metaverse world will join Simone for a virtual roundtable about topics such as Web3, NFT, crypto, blockchain, DAO, XR, and their current and future applications in our industry. Polybius' panelists are the very same people reshaping the metaverse economy: academics, researchers, entrepreneurs, and scientists from all over the World united to create the ultimate meta-all-stars-group.
A recent report by McKinsey indicates that the metaverse's economic potential could be up to five trillion dollars by 2030. However, while most people think the metaverse concept only started with Zuckerberg's rebrand, innovators and visionaries have been flirting with the idea since the '80s, first in the minds of cyberpunk novelists (such as Gibson, Vinge, or Stephenson), then in the ones of scientists and philosophers (Gelernter, Chalmers), and, eventually, technocapitalists. However, outside of the inner circle of the "usual suspects," metaverse was a pretty esoteric term before 2021 (as this Google Trends proves). So how has a dystopian novel turned into a trillion-dollar industry almost overnight?
According to the World Economic Forum, a working metaverse has three key components: presence, interoperability, and standardization. While virtual and augmented experiences get more immersive by the day, interoperability and standardization should be wired into the metaverse's DNA from day one, to avoid silos and walled gardens. So how can we construct the foundation of an open, utopic metaverse in which the travel and hospitality industries can flourish without being paralyzed by the same Web 2.0 paradigms?
If companies want to get into the metaverse business, they first must master the "metaverse lingo." It’s easy to get lost in translation, with dozens of brand new mysterious acronyms (NFT, DAO, DeFi...) and business neologisms (mining, minting, dropping, burning...). We’ll go over all the main terms entrepreneurs need to understand to separate the hype from the business reality of the metaverse.
In this episode, now that you know a little more about the metaverse, we’ll go over some authentic business applications. From i(immersive) Commerce, to B2A (Business-to-Avatar) marketing, from the "datafication of everything" to the "Infinity Marketing Loop." Real case studies from the industry.
Generation Alpha is the first to be born entirely in a digital world. Unfortunately, our current advertising paradigms won’t likely work with this demographic cohort. When, to paraphrase David Chalmers, the simulation is so good that it will be "indistinguishable" from physical reality, companies will have to adapt their strategies to target the traveler and consumer of tomorrow. Will hospitality be the "metaverse innovator" or the "metaverse laggard?"
Polybius Evangelists Quotes
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