Polybius – Uncovering The Metaverse In Hospitality
After the success of #HNmetameetup, the first-ever Travel and Hospitality gathering in the Metaverse, Hospitality Net and Simone Puorto, futurist and founder of the consulting firm Travel Singularity, are back with a brand new metaverse series: Polybius.
Every month, three innovators from the travel and metaverse world will join Simone for a virtual roundtable about topics such as Web3, NFT, crypto, blockchain, DAO, XR, and their current and future applications in our industry. Polybius' panelists are the very same people reshaping the metaverse economy: academics, researchers, entrepreneurs, and scientists from all over the World united to create the ultimate meta-all-stars-group.
Metaverse Glossary - Part I and II
The Metaverse is gaining increasing attention as a new platform for business, entertainment, and social interaction. However, it is still a relatively new concept, and it cannot be evident for entrepreneurs trying to understand and navigate this emerging technology. To help clarify some of the terminology associated with the Metaverse, companies need to master the "lingo." This includes becoming familiar with the various acronyms and neologisms used in the metaverse industry and the underlying concepts and technologies that drive it. By doing so, entrepreneurs can separate the hype from the business reality of the Metaverse and identify opportunities to innovate and grow their businesses.
Episodes
Recording: Introduction to the Metaverse: From Sci-fi to a 5-trillion-dollar industry
A recent report by McKinsey indicates that the metaverse's economic potential could be up to five trillion dollars by 2030. However, while most people think the metaverse concept only started with Zuckerberg's rebrand, innovators and visionaries have been flirting with the idea since the '80s, first in the minds of cyberpunk novelists (such as Gibson, Vinge, or Stephenson), then in the ones of scientists and philosophers (Gelernter, Chalmers), and, eventually, technocapitalists. However, outside of the inner circle of the "usual suspects," metaverse was a pretty esoteric term before 2021 (as this Google Trends proves). So how has a dystopian novel turned into a trillion-dollar industry almost overnight?
Recording: An open metaverse for an open, decentralized industry
According to the World Economic Forum, a working metaverse has three key components: presence, interoperability, and standardization. While virtual and augmented experiences get more immersive by the day, interoperability and standardization should be wired into the metaverse's DNA from day one, to avoid silos and walled gardens. So how can we construct the foundation of an open, utopic metaverse in which the travel and hospitality industries can flourish without being paralyzed by the same Web 2.0 paradigms?
Recording: From "Avatar" to "Wallet": the definitive metaverse glossary for dummies
If companies want to get into the metaverse business, they first must master the "metaverse lingo." It's easy to get lost in translation, with dozens of brand new mysterious acronyms (NFT, DAO, DeFi...) and business neologisms (mining, minting, dropping, burning...). We'll go over all the main terms entrepreneurs need to understand to separate the hype from the business reality of the metaverse.
Recording: Business applications of the metaverse: what you need to know
In this episode, now that you know a little more about the metaverse, we'll go over some authentic business applications. From i(immersive) Commerce, to B2A (Business-to-Avatar) marketing, from the "datafication of everything" to the "Infinity Marketing Loop." Real case studies from the industry.
Recording: Marketing for Generation Alpha: how to position your brand in the metaverse?
Generation Alpha is the first to be born entirely in a digital world. Unfortunately, our current advertising paradigms won't likely work with this demographic cohort. When, to paraphrase David Chalmers, the simulation is so good that it will be "indistinguishable" from physical reality, companies will have to adapt their strategies to target the traveler and consumer of tomorrow. Will hospitality be the "metaverse innovator" or the "metaverse laggard?"
Recording: How to Leverage Blockchain Technology in the Travel and Hospitality Industries?
Blockchain technology is directly connected to the concept of a utopian metaverse, as the ideal vision of embodied internet can only be achieved through decentralization. This is where blockchain technology comes in, providing a secure, transparent, and decentralized way of recording data, making it an attractive solution for various industries, including ours. In travel and hospitality, blockchain can be utilized for various purposes, such as tracking and distributing rewards points, coupons, or other loyalty program benefits. It can also be used to verify customer identities, prevent fraud, and improve the efficiency of supply chain management. Another potential application of blockchain technology in the travel industry is customer identity management, allowing for creation of secure and decentralized systems for storing and sharing customer information, such as passport and visa details. Additionally, blockchain can be utilized for digital payments and transactions, luggage tracking, NFT rewards, tokenization, collaborations with crypto-artists, utility NFTs, and more. What are some of the most exciting applications of blockchain in the travel and hospitality industry that you find intriguing?
Polybius Intro
Polybius Evangelists Quotes
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