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Podcast Sales & Marketing

Hospitality Marketing Show With Loren Gray: Revenue Management and Marketing

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022.

Loren GrayStephanie Sparks Smith
Loren Gray in conversation with Stephanie Sparks Smith

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022.

Podcast Highlights:

  • How Marketing doesn’t have a seat at the table of revenue discussion
  • Revenue management is not the only strategy hotels need to face
  • Communication and open-mindedness between marketing and revenue management will help align KPIs
  • The value of consistently educating clients about digital marketing and the associated performance
  • Hotel industry love of the STAR report and the inconsistent distribution of data from major brands
  • The issue of trying to match up Booked Data vs Consumed Data
  • Cogwheel Analytics – the new reporting platform by Cogwheel Marketing

More about Loren Gray and Hospitality Digital Marketing

Loren Gray is the Founder of Hospitality Digital Marketing and Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator– Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry. Get in touch with Loren here or on LinkedIn.

Media Contact

Stephanie Smith

Founder and Digital Matriarch [email protected] +1 540 239 1052

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Sales & Marketing Sales & Marketing
Loren Gray
Loren Gray
Founder, Hospitality Digital Marketing

Loren Gray is the Founder of Hospitality Digital Marketing. Previously he was VP digital strategy for Standing Dog Interactive, a discipline born from the need to actively integrate all aspects of digital marketing into a collective solution.

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics

Stephanie Sparks Smith is the founder and digital matriarch of Cogwheel Marketing and partner at Cayuga Hospitality Consultants. She is the former VP of eCommerce and Technology at a large management company of over 100 hotels. She has served as a board member for both IHG and Marriott brands.

Cogwheel Marketing & Analytics
Supplier

Helping hotel owners drive incremental revenue to their website through digital marketing.

Hospitality Digital Marketing
Consultant

Learn how to bring your guests and marketing efforts into balance. Use what digital tools you need, rather than what someone is selling. Create strategies that allow you down to a property level look good and feel connected to exactly the guests that want your location when they want it.