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Podcast Sales & Marketing

Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it. Stephanie introduces a 30-point checklist audit to assess a hotel’s total online presence, where reviews are considered a foundational part for understanding their impact on conversion rates and the customer journey.

Stephanie Sparks SmithAdele Gutman Milne
Stephanie Sparks Smith in conversation with Adele Gutman Milne

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it. Stephanie introduces a 30-point checklist audit to assess a hotel’s total online presence, where reviews are considered a foundational part for understanding their impact on conversion rates and the customer journey.

They delve into the global impact of reviews, algorithm prioritization, and how it affects exposure and market share, providing an overview of everything you need to know about reviews.

Media Contact

Stephanie Smith

Founder and Digital Matriarch [email protected] +1 540 239 1052

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Sales & Marketing Sales & Marketing
Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics

Stephanie Sparks Smith is the founder and digital matriarch of Cogwheel Marketing and partner at Cayuga Hospitality Consultants. She is the former VP of eCommerce and Technology at a large management company of over 100 hotels. She has served as a board member for both IHG and Marriott brands.

Adele Gutman Milne
Adele Gutman Milne
Speaker and Guest Experience Authority, Host of Get Great Guest Reviews, the Podcast, Adele Gutman

Adele Gutman has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture.

Cogwheel Marketing & Analytics
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Helping hotel owners drive incremental revenue to their website through digital marketing.