Turning Purpose Into Profit with Young Nguyen & Cecilie Laeskogen
HSMAI Europe Podcast: Sustainable Hospitality - Season 2 - Episode 2
We’re back with the second installment of our 2024–2025 Sustainability Series, where we dive into the real-world strategies that make greener hospitality both responsible and profitable.
Photo by HSMAI Europe
In Episode Two, host and HSMAI Europe journalist Gemma Greenwood sits down with two innovators in sustainable hospitality:
- Young Nguyen, Founder and CEO of d2O, on leveraging data-driven resource management to slash waste and boost your bottom line
- Cecilie Laeskogen, CEO of Norway’s award-winning Sundvolden Hotel, on leading a cultural shift toward eco-innovation without sacrificing guest experience
What you’ll learn:
- How to turn sustainability buzzwords into everyday practices
- Smart-sensor tech and green-loan financing: what works (and what doesn’t)
- Tips for empowering your team and embedding purpose into every department
- Ready to transform your property’s sustainability journey?
Listen now and discover actionable takeaways for aligning purpose with performance.
EPISODE 2: SUSTAINABLE HOSPITALITY | TURNING PURPOSE INTO PROFIT WITH YOUNG NGUYEN & CECILIE LAESKOGEN
Explore the full series on our website: hsmai.eu/hsmai-europe-podcast/.
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe is committed to advancing commercial excellence across the hospitality sector through professional development, strategic insight, sustainability leadership, and industry collaboration. www.hsmai.eu