Hoteliers' Voice - Whittlebury Park on profiling, personalisation and targeting the right market
Bradley Spillman shares how the hotel captures its guests and is building its high value market
Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.
Hoteliers Voice Whittlebury Park on Profiling Personalisation and Targeting the Right Market
Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd
I always enjoy getting out to properties like Whittlebury Park, discovering what they have to offer across an expansive multi amenity resort and how they package it up. This conversation with Bradley Spillman, Senior Digital Marketing Manager, gave me a real behind-the-scenes look at how they juggle three very different businesses under one roof.
In a tour of their impressive golf, spa, and conference facilities, we talk about their approach to digital marketing, the smart investments they're making in tech and data, and how they're getting to know their audiences better while chasing new ones like the family segment.
What We Explore
Three Businesses, One Property: Creates seamless experiences for completely different crowds across golf, spa, and conferences
Digital Marketing Smarts: The tools and strategies the team uses to boost visibility, understand guest needs, and target fresh markets without losing the core appeal.
Guest-First Innovation: Why investing in data and tech is all about delivering what people really want and how that's opening doors to new demographics.
Bradley’s insights reminded me why places like Whittlebury thrive: it's not just about the amenities, it's about knowing your guests and evolving with them. If you're in hospitality and wondering how to blend tradition with tech, this conversation will give you plenty to think about and maybe even steal a few ideas.
Thanks for listening to Hoteliers Voice. If it sparked something, share with a colleague or drop me a note. More episodes coming soon where we learn from the best in the industry.
About Hoteliers' Voice
Hoteliers’ Voice is a podcast and event series offering a rare, "behind-the-curtain" look at the hospitality industry, featuring candid conversations with leaders from world-class brands like Radisson, Virgin Hotels, Red Carnation Hotels, and management keeping operations ticking to deliver exceptional guest experiences.
Hosted by Ryan Haynes. The podcast explores innovation and managing the delicate balance between cutting-edge technology and authentic human service. With interviews of General Managers and department heads, it provides practical insights into how tools like AI, PMS, and social media can empower staff to deliver exceptional experiences, as well as adapting processes to new approaches. It is an essential resource for professionals seeking peer-led strategies to elevate modern guest-centric hospitality.