The AI booking shift: What hoteliers need to do now
Revinate's Hotel Moment podcast examines how Google's Universal Commerce Protocol and AI-driven booking agents are reshaping hotel distribution, and what hoteliers must do to stay visible and competitive.
The rules of hotel discovery have changed overnight. Guests have stopped searching for hotels and started asking AI to book one for them.
In this episode of Hotel Moment, hosts Karen Stephens and Dylan Cole explore what Google’s expansion of hotel booking into its Universal Commerce Protocol means for hoteliers and why the next 12 months could be one of the most important periods for hotel distribution in years.
They cover everything from AI-powered search and agent-to-agent booking to the evolving role of OTAs, and how hotels can position themselves to win.
The future belongs to hotels that are easy for AI to find, easy for guests to trust, and ready to own the relationship once a booking is made. Tune in to learn why clean data, direct booking strategy, and AI discoverability are the new competitive advantage.
Meet your host
As Chief Marketing Officer at Revinate, Karen is focused on driving long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. Her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com
As the host of The Hotel Moment podcast, she interviews top players in the hospitality industry. Karen has been with Revinate for over 11 years, leading our global GTM teams. Her most recent transition was from Chief Revenue Officer, where she led the team in their highest booking quarter to date in Q4 2023.
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About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 1.1 billion Rich Guest Profiles across 12,500+ hotels to drive over $24 billion in direct revenue.