Simone Puorto: The hotel industry does not need more software
Hospitality futurist Simone Puorto argues hotels suffer from tech overload and should prioritize fewer, better-connected systems over adding more software layers.
Photo by Cloudbeds
Hospitality futurist Simone Puorto joins The Turndown to challenge the hotel industry’s obsession with buying more technology. He argues that hotels do not need another layer of software, but fewer disconnected systems, better data, and a clearer understanding of where technology genuinely improves the guest and employee experience. The conversation explores key subtopics, including:
AI and its real impact on hospitality
Hotel tech overload and system fragmentation
The future of search and booking
Why some properties may benefit from simplifying their tech stack
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About Cloudbeds
Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system.
Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.