Recognising hospitality vs hotel admin

BGAM Hospitality tackles team wastage to save costs and drive revenue

A podcast episode exploring how Kenilworth Hotel used Eccobell's Belle platform, deployed via in-room QR codes in August 2025, to shift front desk workload from admin tasks to genuine hospitality.

Recognising hospitality vs hotel admin

Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd

The front desk at Kenilworth was handling a high volume of guest requests that had nothing to do with hospitality. The cost was not just operational, it was cultural. Staff felt like a switchboard, not a team.

Joined by Nick Rubin Chief Strategy Officer at BGAM Hospitality and Daniel Ojeme Co-founder, CEO and CTO of Eccobell Limited, in this episode we look at

  • How to recognise pain points in team morale

  • Identifying hospitality vs administrative tasks

  • Utilising tech to support hotel teams

  • Providing better services to guests


Belle went live at Kenilworth in August 2025 via QR codes placed in every guest room, stuck to the wall in a prominent position. Guests scan the code with their mobile phone, which opens the Eccobell web app directly in their browser. Belle lives on that web app.

About Hoteliers' Voice

Hoteliers’ Voice is a podcast and event series offering a rare, "behind-the-curtain" look at the hospitality industry, featuring candid conversations with leaders from world-class brands like Radisson, Virgin Hotels, Red Carnation Hotels, and management keeping operations ticking to deliver exceptional guest experiences.

 

Hosted by Ryan Haynes. The podcast explores innovation and managing the delicate balance between cutting-edge technology and authentic human service. With interviews of General Managers and department heads, it provides practical insights into how tools like AI, PMS, and social media can empower staff to deliver exceptional experiences, as well as adapting processes to new approaches. It is an essential resource for professionals seeking peer-led strategies to elevate modern guest-centric hospitality. 

Media Contact

Ryan Haynes

HOST | Director | Lead Consultant [email protected]

Technology Operations & Strategy Human Resources Guest Experience Hotel Technology Front Desk Operations Staff Morale Europe United Kingdom Kenilworth

Having worked in technology and systems for over 20 years, Ryan champions digitalisation and innovation in hospitality to bring exceptional experiences to travellers and efficient operations for businesses supporting staff to excel. An advisor on marcomms strategies, growth and industry engagement, he hosts the Hotelier's Voice podcast and a host and moderator for numerous events including IHTF Europe, IHS London, HOSPACE.

Connect with your peers in hospitality through Hoteliers' Voice and our interactive discussion events. Produced by Haynes MarComs Limited - an industry expert in technology, systems, and innovation across hospitality and accommodation. Supporting hoteliers with insightful content and meaningful connection, Haynes also advises suppliers with strategic marcomms to achieve growth and resonate with hospitality buyers.