Recognising hospitality vs hotel admin
BGAM Hospitality tackles team wastage to save costs and drive revenue
A podcast episode exploring how Kenilworth Hotel used Eccobell's Belle platform, deployed via in-room QR codes in August 2025, to shift front desk workload from admin tasks to genuine hospitality.
Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd
The front desk at Kenilworth was handling a high volume of guest requests that had nothing to do with hospitality. The cost was not just operational, it was cultural. Staff felt like a switchboard, not a team.
Joined by Nick Rubin Chief Strategy Officer at BGAM Hospitality and Daniel Ojeme Co-founder, CEO and CTO of Eccobell Limited, in this episode we look at
How to recognise pain points in team morale
Identifying hospitality vs administrative tasks
Utilising tech to support hotel teams
Providing better services to guests
Belle went live at Kenilworth in August 2025 via QR codes placed in every guest room, stuck to the wall in a prominent position. Guests scan the code with their mobile phone, which opens the Eccobell web app directly in their browser. Belle lives on that web app.
About Haynes MarComs Haynes MarComs is a hospitality technology marketing and PR strategic consultancy and in the past decade has supported and consulted leading tech companies in PMS, RMS, ePOS, booking engines, Marketing, Hotel Representation, CRM, and AI. Haynes MarComs focuses on commercial objectives to support the KPIs for real growth that actually hit the bottom line.
Author and publisher of Hoteliers' Voice Podcast sharing real insight from hoteliers and hospitality professionals in regular weekly episodes on Spotify, LinkedIN, Apple and other podcast channels
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