What is the AI Alliance?

Can hospitality technology regulate itself?

Ira Vouk of AIHA and Cendyn's Luke Markesky discuss responsible AI adoption in hospitality, covering standards, data privacy, risk management, and industry accountability.

What is the AI Alliance?

Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd

In this episode, founder and director Ira Vouk explains the role of the AI Hospitality Alliance (AIHA), an independent organisation driving the responsible, collaborative adoption of artificial intelligence in the hospitality industry. Cendyn's Chief Customer Officer, Luke Markesky explains why they are a member and why it is an important approach to AI development.

What we cover :

  • Mission & Operations: Addressing shared challenges, establishing standards, and defining the alliance's core focus areas.

  • Risks, Concerns & Strategy: Navigating AI adoption, key concerns facing tech vendors, and managing risk and data privacy.

  • Partnership & Governance: Who holds the industry accountable as AI continues to evolve.

About Haynes MarComs Haynes MarComs is a hospitality technology marketing and PR strategic consultancy and in the past decade has supported and consulted leading tech companies in PMS, RMS, ePOS, booking engines, Marketing, Hotel Representation, CRM, and AI. Haynes MarComs focuses on commercial objectives to support the KPIs for real growth that actually hit the bottom line.

Author and publisher of Hoteliers' Voice Podcast sharing real insight from hoteliers and hospitality professionals in regular weekly episodes on Spotify, LinkedIN, Apple and other podcast channels

Media Contact

Ryan Haynes

HOST | Director | Lead Consultant [email protected]

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Having worked in technology and systems for over 20 years, Ryan champions digitalisation and innovation in hospitality to bring exceptional experiences to travellers and efficient operations for businesses supporting staff to excel. An advisor on marcomms strategies, growth and industry engagement, he hosts the Hotelier's Voice podcast and a host and moderator for numerous events including IHTF Europe, IHS London, HOSPACE.

Connect with your peers in hospitality through Hoteliers' Voice and our interactive discussion events. Haynes MarComs is an industry expert in technology, systems, and innovation across hospitality and accommodation. Supporting hoteliers with insightful content and meaningful connection, Haynes also advises suppliers with strategic marcomms to achieve growth and resonate with hospitality buyers.