Can AI Make Hospitality More Human?

Episode 2 of HSMAI Europe Weekly Conversations is now live, featuring Dimitris Manikis, President EMEA at Wyndham Hotels & Resorts and member of the HSMAI Europe Board of Directors.

Wyndham Hotels EMEA President Dimitris Manikis discusses how AI can free hospitality professionals to focus on guests, filmed in Athens for HSMAI Europe's weekly podcast series.

Can AI Make Hospitality More Human?

Photo by HSMAI (Europe)

As artificial intelligence continues to reshape hospitality, industry leaders are exploring how technology can support better decisions, stronger businesses and more meaningful guest experiences. In our latest episode, recorded in Athens, the conversation turns to one of the industry’s most important questions: can AI actually make hospitality more human?

Episode 2: Can AI Make Hospitality More Human?

In this episode of HSMAI Europe Weekly Conversations, host Gemma Greenwood meets Dimitris Manikis, President EMEA at Wyndham Hotels & Resorts and a member of the HSMAI Europe Board of Directors, for a candid and engaging conversation filmed in Athens.

Drawing on more than three decades in hospitality, Dimitris shares his perspective on how AI could transform hotel operations, improve commercial decision-making and, most importantly, give hospitality professionals more time to focus on their guests.

The conversation explores the balance between technological innovation and human connection, the evolving role of technology leadership, and why embracing change is essential for the industry’s future.

They also discuss HSMAI Europe’s expansion into Türkiye, one of the world’s leading tourism markets, and the opportunities to build a stronger professional community through shared knowledge, collaboration and learning from one another.

From practical AI applications to the importance of trust, leadership and genuine hospitality, this episode offers valuable perspectives on where the industry is heading.

One conversation. Every Wednesday. Fresh perspectives from across Europe.

We’ll be recording conversations in different European markets, bringing together experiences, ideas and perspectives from across our industry.

Our ambition is simple: every episode should leave you with something useful. A new idea, a practical insight, a different perspective or perhaps a question you hadn’t considered before.

We hope you’ll join us.

Watch or listen to the full conversation here:

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About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe is committed to advancing commercial excellence across the hospitality sector through professional development, strategic insight, sustainability leadership, and industry collaboration. www.hsmai.eu

AI in Hospitality Technology Artificial Intelligence Guest Experience Hotel Operations Technology Leadership

Gemma Greenwood has more than 25 years’ experience as a journalist, editor and corporate communications consultant in the UK, Middle East and Asia. She is also an accomplished moderator, having organised and presented the Arabian Travel Market (ATM) conference programme since 2010, both live and online, and presented at sister show, World Travel Market London, on a regular basis.

HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe is committed to advancing commercial excellence across the hospitality sector...