PricewaterhouseCoopers Launches Research Journal to Examine Lodging Industry in Europe

The inaugural issue of PricewaterhouseCoopers Hospitality Directions Europe offers an econometric forecast of the United Kingdom lodging market; explores the structuring of European lodging investment; examines new forces shaping lodging ownership in the European hotel market; and qualifies the impact of the Internet on lodging distribution.

PricewaterhouseCoopers Hospitality Directions Europe draws on PricewaterhouseCoopers extensive lodging data collection, empirical studies and solid econometric models to support all positions and conclusions. This scholarly basis distinguishes PricewaterhouseCoopers Hospitality Directions from all other lodging research publications.

In recent North American editions of PricewaterhouseCoopers Hospitality Directions, the practice has calculated such issues as the potential boost in lodging demand from increased travel as a result of the implementation of the North American Free Trade Agreement; identified investment opportunities for U.S. lodging companies; and conducted a cost-benefit analysis of installing videoconferencing facilities in hotels to indicate ways for the industry to minimize the technology's negative substitution effect on lodging demand.

"The journal is an outgrowth of the quantitative and qualitative research that are the cornerstones of our practice," said Bjorn Hanson, Ph.D. global industry leader, PricewaterhouseCoopers Hospitality & Leisure Practice.

Copies of PricewaterhouseCoopers Hospitality Directions Europe can be obtained on LodgingResearch.com

PricewaterhouseCoopers Hospitality and Leisure Practice provides services including management, technology, human resources and financial consulting in North America, Europe, the Middle East, Africa and Asia.

PricewaterhouseCoopers (www.pwcglobal.com) is the world's leading professional services organization. Drawing on the knowledge and skills of 150,000 people in 150 countries, we help our clients solve complex business problems and measurably enhance their ability to build value, manage risk and improve performance. PricewaterhouseCoopers refers to the US firm of PricewaterhouseCoopers LLP and other members of the worldwide PricewaterhouseCoopers organization.