Gómez Performance Index For Hotels: August 15 - Septemeber 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information.
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
To read the complete methodology for the Hotels GPI, please click here.
Data Analysis
Expedia continues to hold top rank in the latest Gómez Performance Index (GPI) for Hotels. Response time across all benchmarked online travel service sites averaged 9.52 seconds, while transactional success rate reached an impressive 99.10% during the period. These averages represent the highest level of performance across all benchmarked sites since the inception of the GPI for Hotels. Improved application stability and performance may likely be associated with the end of summer vacation season, a time of reduced Internet traffic.
Response Time
Despite a 0.29 second increase in average response time, Expedia maintained its top rank in this Hotels GPI category. With the exception of Best Western, Hilton and Expedia, all the hoteliers improved their response times in this benchmark component. In fact, seven out of the ten travel industry sites outperformed the benchmark average.
Success Rate
Average success rate was 0.64% greater than the average posted during the previous publishing period, making it the highest reported success rate since January, 2004. All benchmarked sites averaged 97.80% or above, suggesting a high level of consistency across the online hospitality services industry.