Gomez Performance Index For Hotels: February 15 - March 15, 2005
The Gomez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information.
The Gomez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
To read the complete methodology for the Hotels GPI, please click here.
Data Analysis
For eighth consecutive time period, Expedia dominates in the Response Time category of Gomez Performance Index (GPI) for Hotels. Response times across all benchmarked online travel sites averaged 10.25 seconds, while average transactional success rate measured at 98.80% during this period.
Response Time
Expedia continues to maintain its lead in this benchmark category with a 6.09 seconds response time. Starwood and Marriott followed close behind, ranking second and third respectively. Hotels.com, Choice Hotels and Orbitz were among the others to outperform benchmark average. It is worth noting that the benchmark average has been on a decline over past two months, increasing by roughly 0.40-0.45 second per month.
Success Rate
Despite a decrease of 0.25% compared to previous measurement period, average success rate remains at a respectable level. Following the trend set during previous measurement period, majority of the services posted success rates greater than 98%. This level of consistency reinforces a high level of stability observed in past.