Gomez Performance Index For Hotels: March 15 - April 15, 2005
The Gomez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information.
To read the complete methodology for the Hotels GPI, please click here.
Data Analysis
Expedia continues to dominate in the Response Time category of Gomez Performance Index (GPI) for Hotels. Response times across all benchmarked online travel sites averaged 9.79 seconds, while the average transactional success rate measured at 98.63% during this period.
Response Time
For the ninth consecutive period, Expedia continues to maintain its lead in this benchmark category with a 6.35 seconds response time. Starwood and Hotels.com followed closely behind, ranking second and third respectively. Marriott, Choice Hotels, and Orbitz were among the others to outperform the benchmark average. For the first time in the past three months, benchmark averages improved, showing a 0.46 second improvement compared to the previous publishing period.
Success Rate
Benchmark average shows a minor 0.17% decrease compared to the previous measurement period in this category. It continues to remain at a respectable level with a 98.63% success rate. Following the trend set during the previous two measurement periods, the majority of the services posted success rates greater than 98%. This level of consistency reinforces a high level of stability that had previously been observed.