STR Global, STR release December 2008 and year-end ’08 worldwide hotel performance results
The global economic slowdown continues to have an impact on the hotel industry, as the world’s four regions reported mixed year-over-year and year-end results when reported in U.S. dollars, euros and British pounds for December 2008 and year-end 2008, respectively, according to data compiled by STR Global.
LONDON and HENDERSONVILLE, Tennessee | The global economic slowdown continues to have an impact on the hotel industry, as the world’s four regions reported mixed year-over-year and year-end results when reported in U.S. dollars, euros and British pounds for December 2008 and year-end 2008, respectively, according to data compiled by STR Global.
Figures for occupancy, average daily rate and revenue per available room for 2008 range from single-digit losses to double-digit gains, depending on the market and the currency used for comparison
Year-over-year highlights from key individual markets around the globe include (all monetary figures in U.S. dollars and all percentages are December 2008 vs. December 2007):
- Largest occupancy decreases: Beijing, China ( -34.9 percent); Cairo, Egypt (-21.0 percent); and Buenos Aires, Argentina (-19.1 percent). None of the 15 markets in the Key Market Index reported occupancy gains.
- Tokyo, Japan, reported the highest increase in ADR (+29.4 percent to $249.25). Tokyo was also the only city to record an increase in RevPAR (+16.7 percent).
- London reported double-digit decreases in both ADR and RevPAR, falling 26.8 percent and 29.6 percent, respectively.
- Beijing experienced the greatest drop in RevPAR (-37.5 percent to $38.04).
- Madrid, Spain, was the only city to report double-digit decreases in each of the three performance measurements. It experienced a 12.4-percent decrease in occupancy, an 11.4-percent decrease in ADR, and a 22.5-percent decrease in RevPAR.
Year-end highlights from key individual markets around the globe for 2008 include (all monetary figures in U.S. dollars and all percentages are year-end 2008 vs. year-end 2007):
- With a 20.3-percent decrease in occupancy, Beijing was the only city to report a double-digit decline in that measurement. It did, however, report the highest increase in ADR (+36.0 percent).
- London was the only city to report declines across the board and the only city to experience a drop in ADR. It had a 1.6-percent decrease in occupancy, a 3.9-percent decrease in ADR and a 5.5-percent decrease in RevPAR.
- No city reported an increase in occupancy. The city that experienced the smallest decrease in that measurement was Paris, France (-0.3 percent). It reported increases in both ADR (+12.9 percent) and RevPAR (+12.6 percent).
- Five cities reported double-digit increases in RevPAR. These cities include: Cairo (+15.6 percent); Tokyo (+13.2 percent); Paris (+12.6 percent); Buenos Aires (+10.6 percent); and Berlin, Germany (+10.5 percent).