April 28, 2009

STR Global posts Americas performance results for March 2009

The Americas region reported declines in all three key performance metrics when reported in U.S. dollars for March 2009, according to data compiled by STR and STR Global. Occupancy for the region dropped 11.2 percent to 55.7 percent; average daily rate dropped 10.5 percent to US$100.94; and revenue per available room dropped 20.5 percent to US$56.18. Among the key markets, three markets reported increases in occupancy: Mexico City, Mexico (+5.

STR Global

Updated July 15, 2009

The Americas region reported declines in all three key performance metrics when reported in U.S. dollars for March 2009, according to data compiled by STR and STR Global.

Occupancy for the region dropped 11.2 percent to 55.7 percent; average daily rate dropped 10.5 percent to US$100.94; and revenue per available room dropped 20.5 percent to US$56.18.

Among the key markets, three markets reported increases in occupancy: Mexico City, Mexico (+5.5 percent to 59.5 percent); Ottawa, Canada (+0.8 percent to 62.8 percent); and Rio de Janeiro, Brazil (+0.3 percent to 70.4 percent). Nassau, Bahamas, reported the largest occupancy decrease (-23.0 percent to 63.2 percent).

Washington, D.C., United States, reported the smallest ADR decrease (-1.3 percent to US$157.03). Two markets reported ADR decreases of more than 20 percent: New York, New York, was down 24.4 percent to US$193.19, and Toronto, Canada, was down 21.9 percent to US$107.12.

Two markets reported single-digit RevPAR decreases: Washington, D.C. (-7.4 percent to US$105.66) and Mexico City, Mexico (-5.0 percent to US$68.13). Seven markets reported RevPAR decreases of more than 25 percent: New York (-35.5 percent to US$135.99); Miami, Florida (-28.5 percent to US$126.80); Alberta, Canada (-26.6 percent to US$64.32); Nassau (-25.9 percent to US$226.60); Toronto, Canada (-25.3 percent to US$62.80); Buenos Aires, Argentina (-25.2 percent to US$96.64); and Chicago, Illinois (-25.1 percent to US$55.24).

**Performances of key countries in March (all monetary units in local currency):**
Country	Occupancy	% change	ADR	% change	RevPAR	% change
Argentina	57.6%	-20.7%	ARS538.28	+7.4%	ARS310.08	-14.8%
Brazil	63.9%	-0.3%	BRL189.87	+3.5%	BRL121.40	+3.2%
Canada	55.3%	-6.4%	CAD123.83	-1.9%	CAD68.45	-8.2%
Mexico	59.9%	-10.5%	MXN1685.51	+6.4%	MXN1010.10	-4.8%
United States	55.2%	-11.6%	USD99.42	-9.6%	USD54.93	-20.0%

About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit .