Study Shows Maestro PMS is Delivering What Hoteliers Need and Guests Expect

MARKHAM, Ontario — A new industry report confirms that Maestro PMS’s 2026 Technology Roadmap is closely aligned with the priorities shaping the future of hospitality, reinforcing the company’s position as a leader in delivering technology that meets both operator needs and evolving guest expectations. Drawing on insights from the newly released 2026 Lodging Technology Study: Integrating AI, Maestro’s strategic focus on intelligent automation, seamless integration, digital commerce, and frictionless payments reflects where hotel technology investment is accelerating across the industry. 

The study found that 88% of hotel leaders cite improving guest loyalty and employee productivity as their top technology initiatives for 2026, with strong emphasis on mobile functionality, automation, and omnichannel engagement.  These priorities are directly reflected in Maestro’s roadmap, which centers on enhancing both guest and staff experiences through AI-driven capabilities, mobile-first tools, and streamlined operations. 

The company’s continued investment in all-in-one hospitality management, including mobile check-in, personalized upselling, and integrated guest journey solutions, supports the industry’s shift toward greater convenience, personalization, and reduced friction at every touchpoint.

 Key findings from the study include: 

• Artificial intelligence is emerging as a defining force in hospitality technology, with 94% of hoteliers identifying AI for analytics as having significant potential and strong interest in generative AI for marketing and guest engagement. Maestro’s roadmap responds to this demand by embedding AI across its platform to enable smarter decision-making, deeper personalization, and operational efficiency.  Additionally, the evolution of Maestro Online Education into an AI-powered learning platform reflects the growing need for continuous staff enablement and knowledge delivery in increasingly complex technology environments.

• The study also underscores a critical industry challenge: 65% of hoteliers cite difficulty integrating legacy systems as a major barrier to innovation. Maestro’s unified, all-in-one platform directly addresses this issue by consolidating PMS, S&C, spa, payments, and guest engagement tools into a single ecosystem, reducing integration friction while enabling hotels to scale new capabilities such as AI-powered personalization and mobile services more effectively.

• Digital commerce and embedded payment processing are another major area of alignment. As hotels expand beyond room revenue and focus on optimizing ancillary spending, Maestro’s roadmap introduces enhanced digital commerce capabilities, including dynamic pricing for non-room revenue and improved online retail experiences. These innovations support the study’s findings that hotels are prioritizing omnichannel reservations and revenue optimization across all guest touchpoints. At the same time, Maestro’s integration of Apple Pay and Google Pay through MezzoPay delivers the seamless, mobile-first payment experiences guests increasingly expect, while improving transaction speed and operational efficiency.

• The study further notes that digital tipping, mobile room controls, and contactless interactions are among the most widely planned technology implementations for 2026, signaling a broader shift toward self-service, convenience, and real-time engagement. Maestro’s planned expansion of mobile capabilities and guest-facing functionality aligns with this trend, helping hotels deliver intuitive, personalized experiences that drive satisfaction and loyalty.

Hoteliers are telling us exactly where they need technology to go—toward more intelligence, more integration, and more seamless guest experiences. What this study validates is that Maestro is already delivering on those expectations. Our 2026 roadmap is built to help hotels unify their technology, unlock new revenue opportunities, and create experiences that today’s guests not only expect—but increasingly demand.

Lisa Jane Wheaton, Senior Product Strategist at Maestro PMS

As technology budgets continue to grow across the industry with 88% of hotels planning increased investment in 2026, Maestro’s roadmap positions operators to maximize return on that investment through a future-ready platform that balances innovation with operational practicality. By aligning its development strategy with real-world hotel challenges and emerging technology trends, Maestro PMS is enabling hospitality organizations to move forward with confidence in an increasingly digital and AI-driven landscape.

For more information about Maestro PMS and its 2026 Software & Innovation Roadmap, visit www.maestropms.com.

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