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June 23, 2025

The Algarve Market Pulse 2025 – Chain Reaction: A Hotel Revolution

The Algarve is one of Portugal’s most popular tourist regions, accounting for approximately 30% of overnight stays in the country. Known for its mild climate and 3,000 hours of sunshine annually, it first rose to prominence in the 1960s as an upscale alternative to the Mediterranean. Today, it remains a favourite for retirees and second-home buyers from Northern Europe. The region is also considered one of the world’s leading golf destinations, hosting 31 of Portugal’s 75 golf courses. Strict development controls have preserved much of the coastline, distinguishing it from other overdeveloped European resorts.

By Alexandra Dumoulin and Clemence Sennavoine

Algarve, Portugal

Press Release Development

April 7, 2022

W Algarve Invites Tastemakers to Drink and Dine in Style

Perched on southern Portugal’s iconic cliffs lies a new destination for tastemakers across the globe. This May, W Algarve invites guests to discover six socially driven bar and dining destinations, led by legendary Chef Nuno Goncalves. From Champagne sunset deck AIR to iconic Italian plates at Paper Moon, W Algarve will remix the Algarve foodie scene from dawn till dusk.

Marriott

Algarve, Portugal

Appointment

December 1, 2017

Stuart Sage has been appointed as Executive Chef at Pine Cliffs Resort

Pine Cliffs, A Luxury Collection Resort in Algarve, has appointed Stuart Sage as Executive Chef to oversee the resort’s 11 restaurants and bars. Sage will foster the development of a diverse range of gastronomic concepts, from locally-inspired cuisine at Pescador, to healthy dining at Zest to one of the region’s finest steak houses, Piri Piri.

Marriott

Algarve, Portugal

Press Release Development

November 10, 2016

W Hotels Worldwide Swims Up to Portugal’s Famed Sunkissed Coast With W Algarve

W Hotels Worldwide, now part of Marriott International (NASDAQ: MAR), today announced it will open W Algarve in 2018 on Portugal's stunning sun-kissed Algarve coast. Developed in partnership with Nozul Algarve, S.A., the vibrant oceanfront oasis will overlook the breathtaking coastline and the beckoning waters of the Atlantic Ocean. The debut will mark the third W Escape in the Europe, a newly created portfolio of W Hotels located in ski, sand and entertainment destinations around the world, that make the traditional 'resort' a last resort.

Marriott

Algarve, Portugal

Press Release Development

November 12, 2014

Viceroy Hotel Group Announces European Debut

Viceroy Hotel Group announced today its long-anticipated entry into Europe with the launch of Viceroy Algarve at Quinta da Ombria, set to debut in 2017. Upon completion, the luxury destination property will offer distinguished jetsetters and thrill-seekers an exclusive coastal enclave in one of Europe's most seductive locales.

Viceroy

Algarve, Portugal

Appointment

June 16, 2009

Luís Fernandes has been named CEO at VILA VITA Portugal

His top priority in taking the reins of VILA VITA Portugal is to spearhead the repositioning of VILA VITA Parc as an international, ultra-luxury resort. Among the other components of VILA VITA Portugal – both part of the diverse guest experience at VILA VITA Parc – are Herdade des Grous, a country estate recognized for its award-winning wines, and Arte Naútica, one of Portugal’s best seafood restaurants located at a nearby beach club. Mr. Fernandes comes to VILA VITA with two decades of worldwide experience in operating top luxury properties. Most recently, he was executive vice president of hotel operations for Kor Hotel Group, where he oversaw the launch of the Tides and Viceroy brands. Previously, he was the managing director of Las Ventanas al Paraíso, A Rosewood Resort, located in Los Cabos, Mexico, where he oversaw innovative guest services and amenities that made Five Diamond Las Ventanas one of the world’s most heralded resorts.

VILA VITA Portugal

Algarve, Portugal