Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. ... In 2025, demand grew by 2.3% compared to 2024. This growth was primarily driven by a 4.6% increase in the leisure segment, as group demand declined.
New demand drivers, including the shale oil and natural gas boom and strong demand in state capitals and college towns, have spurred expansion into new locations, the speakers said. ... When it comes to supply and demand, panelists agreed that industrywide numbers are positive, but what's really important are local metrics.
to a forward 12-month cap rate of 6.8% and forward 12- month EBITDA multiple of 12.7x Minimal CapEx needs after receiving $6 million of capital expenditures over the last few years Chicago market forecasted ... The Chicago lodging market has experienced a substantial recovery in the past three years driven by outsized corporate and leisure demand growth with little corresponding supply growth, and continued gains
Should revenue managers in the travel industry reduce prices to stimulate demand? What are the alternatives? And what damage could be done? ... Hotels lowered rates to stimulate demand and increase occupancy, but this was quickly copied by the competition, rendering it ineffective.