Digital And Contact-Free Solutions Revealed As Hotelier’s Top Priorities For Technology And Operations Ahead Of Re-Opening
As hoteliers prepare to open their doors next week, new research by the leading hospitality software company Guestline, reveals the future of operations and guest management is firmly digital and contact-free. Implementing effective digital marketing strategies alongside contactless and online solutions, both for staff and guests, are set to play key roles in re-opening plans in the weeks and months ahead. More specifically, of those hoteliers surveyed across the Guestline customer base in the UK and Ireland, when asked what their priority is in terms of technology and operations for the year ahead, over a quarter (27%) stated it was digital marketing (including enhancing the website and social media presence), whilst a fifth (20%) stated it was overseeing and managing a contact-free guest experience (including a more digital approach to guest communications, upselling, utilising feedback and check-in/out).