Search

Downtown Hotel to Bring Major Boost to Florence, Alabama

A local developer plans to break ground on a brand-new boutique hotel that is currently in the permitting phase. The project is expected to deliver significant long-term community benefits, create new jobs and increase tourism in Downtown Florence. Construction on the site is scheduled to begin in February, with vertical construction anticipated to start later in the year. The Hotel is projected to be completed at the end of 2027, ahead of its opening.

Hard Rock International Announces Upcoming REVERB by Hard Rock® Florence, AL to Be Developed by Sak Capital Partners

Hard Rock International announces today it is working with Sak Capital Partners which will manage the development of REVERB by Hard Rock Florence, AL, a new-build hotel project slated to open in early 2028. This hotel will join Hard Rock's growing REVERB by Hard Rock portfolio, including Atlanta and Hamburg, as well as seven properties in development including Florence, Kalamazoo, Scottsdale, Pensacola, Mazatlán, Tampa, and Punta Cana.