Ed Skapinok has been promoted to Vice President of National Sales at Larkspur Hotels & Restaurants
In his new role, Skapinok will oversee Larkspur Hotels & Restaurants’ efforts to develop the company’s largest sales segment and will oversee the Key Account Management Program (KAMP) which focuses on direct sales for both regional and national accounts. He will also direct Larkspur Premier, a program geared towards smaller companies and other organizations. Prior to his work at Larkspur, Skapinok served as the Director of Corporate Sales for Bass Hotels & Resorts, now the InterContinental Hotels Group. In addition to his tenure in the hospitality industry, Skapinok also served on the National Business Travel Association Hotel Committee from 1996-1998 where he co-authored the NBTA Standard Hotel Modular RFP form. In 1998 he sat on the Editorial Board of Business Travel News, the leading publication in the corporate travel segment. Skapinok holds a Bachelor of Science degree in Marketing from California State University, Long Beach and an MBA degree from the University of California at Davis.