Is There A Brave New Future For London’s Brutalist Hotels?
When Camden Council put their Euston Road annex up for sale in 2015, only one bid didn't want to demolish the building. Built in 1974, this concrete building had been an unloved feature of Kings Cross for 40 years. Now, as the Standard Hotel's first foray beyond the US it sparkles with a two-floor roof extension and an outside elevator that climbs up an exterior that was widely nicknamed the Eggbox by under appreciative locals in its former life (Londoners like nicknaming their building, see also the Gherkin and the Walkie-Talkie building.)