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Development Rebranding

SOL by Meliá Ushers in a New Era of “Spanish Summer” with the Reopening of SOL Arona Tenerife

In the year Meliá Hotels International celebrates its 70th anniversary, the company marks a significant milestone in the evolution of its brand portfolio with the relaunch of SOL by Meliá – its first major holiday brand and one of the most iconic in its history. The new chapter begins with the reopening of SOL Arona Tenerife, the first hotel fully redesigned under the new brand concept and the forerunner of a new generation of SOL properties created to deliver elevated holiday experiences.

Sol
Los Cristianos, Spain
Development Rebranding

SOL by Meliá Ushers in a New Era of the Spanish Summer Holiday with the Reopening of SOL Arona Tenerife

In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.

Sol
Los Cristianos, Spain