Cultural Relevance in Marketing
A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural relevance into their marketing.
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Are We Building for the Past or Future? Green Financing in Hotel Development and Investment — Cornell Research
Cornell CHR report from Climate Week NYC 2024 finds the hospitality sector lacks the data systems and financing structures needed to convert sustainability ambition into measurable financial benefit.
By Jeanne Varney, Lecturer, Cornell