With the growth of blended search results in the major search engines, hotels with optimized videos are coming out ahead during these tough times. A search optimized video will contain metadata, a video sitemap, original content, and descriptive information, which make it searchable in the index. Also, by creating video landing pages with keyword rich content your video has a greater chance for first page results on competitive phrases.
Benu: What are the crucial issues small businesses face in terms of site architecture?
Santa Clara, CA -- Milestone Internet Marketing, Inc. announced today that www.nylohotels.com website won the Best Hotel and Lodging Website Award in the recently concluded Internet Advertising Competition Awards (www.iacaward.org). The website won the award for greatness in appeal, richness of content, and search engine optimization, which drives website traffic and online revenue. The websites were judged using six criteria including creativity, innovation, campaign impact, design, copywriting, and use of internet medium. The awards are produced by the Web Marketing Association (WMA). The judges for the awards are experienced professionals with an in-depth understanding of the current state-of-the-art in advertising design and represent some of the best the Internet Advertising community has to offer.
To get started with your PPC campaign, log into Facebook and click on Advertising at the bottom of the page - or simply click here: http://www.facebook.com/advertising.
Facebook is one of the top social networking sites, quickly gaining on Myspace in terms of total users and traffic. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. As more people explore social media, social networking sites have become some of the key online sources they use to learn more about products, organizations, artists and world events. Marketing on Facebook has a viral effect - information spreads through networks exponentially.
Design Summary:
Although the "Before" website's design was clean and easy to navigate, the dark color scheme not only affected the website´s look and feel, but also gave it a cluttered facade.
The "After" (revamped) website has a livelier appearance and cleaner look with the use of a vibrant color scheme. Featuring cheerful lifestyle images also gave the hotel's website a pleasing tone. Moving the "Book Now" feature to the top left corner of the page and giving it a sharper contrast to the background made it easier to find and increase the conversion rate.
The growth of online research before purchasing travel services is certainly not a new trend. For years we have seen significant growth in online shopping, but the most notable trend is the emphasis on consumer generated content and how it influences purchasing decisions.
Online coupons are becoming an increasingly popular way to advertise and market your hotel. According to ComScore, in a Press Release featured on their site, the growth of consumers using these online coupon sites shows that:
The New Year brings positive energy and progressive thinking to our industry, and we feel strongly that this will be a year of change and reward. With so many productive strategies already in the online playing field and on the horizon, businesses and hotels are positioned to expand their online marketing efforts in cost effective ways to engage customers and capture new markets. On that note, we give you our online marketing prediction for 2009. Our list of the most effective strategies is based on trends and successes seen across our entire customer base, as well as cutting-edge search trends reported by online media companies.
Design Summary
The "Before" website had a simple design with few eye catching features. An easy "book now" feature did not exist on the page and the "Reservations" link was easily overlooked by visitors. This made it difficult to get higher conversions since booking process was multiple click away. convert visitors to the booking engine.
The "After" (revamped) design has a livelier color scheme, making the design more eye-catching. The "Book Now" feature is easily visible on the right section of every page, which increases the conversion rate.
Atif Rafiq from Yahoo pointed out the important of local search marketing. He focused on discoverability—making your business easier to find.
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Utell Hotels & Resorts (a service of Pegasus Solutions) and Milestone Internet Marketing have entered into a five-year renewable partnership to augment Utell's market-leading representation support with Milestone's award-winning online marketing services. As the world's largest third-party hotel marketing, sales and representation company, Utell serves more than 11,000 member hotels, which can now benefit from Milestone's top-rated, revenue-driving Internet marketing services.
Santa Clara, CA-- Milestone Internet Marketing, Inc., Milestone Internet Marketing,a full-service internet marketing agency for hotels, announced today that it won three awards for Search Marketing Strategy in the "Hotel -- Individual Property" category in HSMAI's recently concluded Adrian Awards Competition. Out of almost 1300 sites submitted for the Adrian Awards this year, Milestone was honored for its creative brilliance and best practices in internet marketing for the hospitality and travel industries.