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Accor’s avant-garde lifestyle brand SO/ to open its first hotel in Spain

Accor's luxury, lifestyle brand SO/ Hotels & Resorts, together with Sotogrande SA, the renowned developer and creator of the namesake destination, have signed a management agreement to open the first SO/ property in Spain. SO/ Sotogrande Resort & Spa will reflect the brand's rebellious luxury in this idyllic setting within the Costa del Sol, blending exclusivity with the brand's commitment to dynamic gastronomy and upbeat vibrant well-being. Upon completion of an extensive renovation and repositioning program of the historical Almenara Hotel, SO/ Sotogrande is expected to open in Spring 2021. Sotogrande is a prestigious destination located on the southern tip of Spain that is known for its residential sports and leisure offerings. Nestled on the Mediterranean coast between Marbella and Gibraltar, SO/ Sotogrande will be the perfect starting point for visitors to explore Andalusia. Guests will have the opportunity to enjoy Tarifa and its "boho" spirit, stroll through the wine region of Jerez, or enjoy authentic and picturesque villages like Ronda and its rich Moorish history.