SiteMinder finds direct hotel bookings in Italy will drop to 16 percent of all online sales by 2023
An analysis by SiteMinder, the global hotel industry's leading guest acquisition platform, today reveals that direct bookings have plummeted from constituting 94 percent of the €7.4 billion made in online hotel sales in Italy 10 years ago to constituting only 20 percent of the €11.6 billion estimated this year.