Fairfield by Marriott Celebrates the Opening of its 100th Hotel in Greater China
The milestone doubles Fairfield's Greater China presence since 2024, with expansion planned into new destinations like Zhangjiajie by 2026.
The milestone doubles Fairfield's Greater China presence since 2024, with expansion planned into new destinations like Zhangjiajie by 2026.
The company signed over 200 deals adding 36,000 rooms to its pipeline, with select service brands growing 40% year-over-year.
China's Q4 2025 pipeline totals 3,608 projects with brand conversions hitting record highs, while upscale and upper midscale segments drive 64% of development activity.
IHG's luxury lifestyle brand now operates across major Chinese cities, focusing on converting existing properties while preserving their character.
IHG will open multiple hotels across Greater China in H1 2026, targeting diverse city tiers with culturally-integrated designs for varied travel occasions.
Holiday Inn launches its next-generation design centered on "connection" with over 250 hotels now open and in pipeline across Greater China.