Advertisement
Press Release Development

Marriott International Delivers Record-Setting Expansion in Greater China Region in 2025

Strong development momentum in the region saw deal signings average more than one every two days in 2025.

The company signed over 200 deals adding 36,000 rooms to its pipeline, with select service brands growing 40% year-over-year.

Marriott
China
Marriott International Delivers Record-Setting Expansion in Greater China Region in 2025

Photo by Marriott

Marriott International, Inc., today announced that the company accelerated its expansion in Greater China in 2025 and signed a record-breaking total of over 200 deals throughout the year, representing 25% year-over-year growth in annual signings in the region. With a deal signed every two days or fewer, the company added more than 36,000 rooms to the regional pipeline in 2025. This robust momentum underscores Marriott’s continued growth and long-term focus on the Greater China market.

Two consecutive years of record-breaking growth in the region further exemplify our confidence in deepening Marriott’s footprint in Greater China. Fueled by our continued focus on localization, this strong momentum reinforces our long-term market potential and enables us to deliver exceptional travel experiences across more destinations. Looking ahead, we intend to remain steadfast to our customer-centric approach to deliver more locally relevant products and experiences, further unlocking the power of travel to connect guests with the journeys that matter most to them. Yibing Mao, President, Greater China, Marriott International

Luxury and Premium Brands Continue to Lead the Market

Marriott further reinforced its strength in the luxury and premium segments in 2025 with milestone signings that are expected to strengthen its footprint in major cities and key destinations, including anticipated openings in Guangzhou (with the planned debut of The St. Regis); Shenzhen (with the expected opening of the second Ritz-Carlton), and Nanjing (with the anticipated debut of JW Marriott).

The company also signed agreements to bring iconic luxury brands to other highly regarded destinations in Greater China. Through new signings, Marriott plans to welcome its second Ritz-Carlton Reserve in Dunhuang, a cultural gem along the Silk Road, while the coastal resort city of Sanya expects to open its second St. Regis Resort.

Marriott’s premium brands maintained strong momentum in 2025 with over 30 signings in the region. Milestone openings in the premium segment included the regional debut of Apartments by Marriott Bonvoy. Artik Suzhou, Apartments by Marriott Bonvoy was signed in early 2025 and celebrated its opening in Suzhou less than one year later on February 6, 2026. Design Hotels returned to the Chinese mainland with the opening of The ArcadiaPlace, Lugu Lake in September, and the company signed four deals for the brand in 2025. Premium brands are also slated to make debuts in several destinations, including Guangzhou, with the debut of Renaissance; Ji’nan, with its first Westin Hotel and Resort; and Huangshan, a UNESCO World Cultural and Natural Heritage site, where Sheraton Hotels & Resorts is set to debut. In addition, Marriott secured the signings of several dual-brand projects in destinations such as Ji’nan and Hangzhou, offering more diverse experiences for travelers.

Select Service Brands Flourish as a Key Growth Engine in Greater China

In 2025, Marriott’s growth engine of select service brands – Fairfield by Marriott, Four Points by Sheraton, AC Hotels and Moxy – continued to demonstrate strong momentum in Greater China. Leveraging innovative localized products, the volume of signed deals of the above select service engine brands increased by 40% compared to 2024.

Fairfield by Marriott, featuring updated design and experiences, celebrated the milestone of 150 open and pipeline hotels in Greater China. In addition, the brand achieved same-year signing and opening across multiple projects like in Beijing Capital Airport, Shanghai Xuhui Center, and Chengdu Tianfu Square, and has plans to continue expanding into more emerging destinations in the region such as Tai’an and Luoyang.

Four Points by Sheraton celebrated its 100th opening in Greater China, with new signings continuing to expand across prime locations in key cities, including Beijing, Chongqing, and Shenzhen, as well as popular cultural and leisure destinations such as Zhuhai, Guilin, and Lushan. AC Hotels by Marriott, refreshed with localized design and experiences curated for Chinese travelers, signed multiple deals in 2025, including Hangzhou, Wuhan, and Xiamen.

Conversions continue to drive momentum for the region. Signed in March 2025, Four Points by Sheraton Shenzhen Nanshan is set to transform an existing property in the city’s core innovation district, while AC Hotel Wuhan Hankou is slated to revitalize a nearly 40-year-old landmark building in the city’s core area. The Westin Changsha, signed in August 2025 and opened by year-end, underscoring the company’s excellence and efficiency in delivering premium conversion projects.

Marriott's sustained growth in Greater China through 2025 is underpinned by our robust brand influence, industry-leading loyalty program and channel advantages, as well as the excellence of management and franchising operation models. We plan to continue to cater to the evolving market demands through strategic location planning and diversified travel experiences, while consistently delivering value to our owners. Gavin Yu, Chief Development Officer, Greater China, Marriott International

Note on Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of United States federal securities laws, including statements related to our expectations regarding deal signings and expected future project openings; our development pipeline; the pace and momentum of development activity, conversion activity, and growth in certain segments and product tiers; our growth strategy and growth opportunities; brand debuts in certain markets; our delivery of long-term value to hotel owners; and similar statements concerning anticipated future actions and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Media Contact

Richard Guo

Senior Manager, Communications, Greater China Marriott International [email protected]

Development Sales & Marketing Hotel Development Market Expansion Brand Portfolio Ancillary Revenue Conversion Hotels Asia Pacific China
Marriott
Franchise OrganizationBrand OwnerHotel Group

Marriott International, Inc., (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,200 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program.

Apartments by Marriott Bonvoy
Brand by Marriott

Apartments by Marriott Bonvoy offer a truly independent stay with sizable living spaces and sophisticated locally inspired design, making each stay refreshingly unique. Centrally located, premium and luxury apartment-style accommodations are designed to meet your needs and include private bedrooms, a separate living room, full kitchen, and washer/dryer for a trip of any length.

Renaissance
Brand by Marriott

With over 175 hotels in nearly 40 countries around the world, Renaissance Hotels has hit its stride with the strongest hotel portfolio in its history, doubling down on its commitment to design with dramatic renovations and dynamic global growth on the horizon. Around the world, Renaissance Hotels connects travelers to the spirit of the neighborhood through its unexpected design, entertaining evening bar rituals and engaging Navigators,...

JW Marriott
Brand by Marriott

JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven...

Ritz-Carlton
Brand by Marriott

The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram.

AC Hotels by Marriott
Brand by Marriott

AC Hotels includes over 175 hotels in more than 25 countries and territories. At AC Hotels, every moment has been designed, refined, crafted, and considered to create a seamless guest experience. Each AC Hotel features purposefully designed signature spaces that strike the perfect balance of form and function. Most notably, the AC Lounge® invites guests and locals alike to collaborate during the day, or to enjoy signature cocktails and tapas...

Fairfield Inn & Suites®
Brand by Marriott

Fairfield by Marriott was founded on the principles of warm, trusted service and friendly hospitality inspired by its unique heritage as the namesake of the Marriott family retreat, the Fairfield Farm. Its contemporary, uplifting design provides an effortless experience for guests to maintain their routines while on the road. Evoking the feelings of calming simplicity, Fairfield offers thoughtfully designed guestrooms and suites that...

Four Points by Sheraton
Brand by Marriott

Four Points by Sheraton is a global brand with 295 hotels in more than 45 countries and territories. At Four Points, travel is reinvented where timeless classics are woven with modern details, paired with genuine service in a casual environment—all around the world. Four Points hotels can be found in the heart of urban centers, near the beach, by the airport, or in the suburbs.

Sheraton
Brand by Marriott

Sheraton Hotels & Resorts makes it easy for guests to feel welcome at over 425 hotels and resorts in nearly 70 countries and territories around the world. As the most global brand within Marriott Bonvoy’s portfolio of extraordinary hotel brands sitting at the center of hundreds of communities around the world, Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world.

St. Regis
Brand by Marriott

Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at over 65 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis Hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests,...

Westin
Brand by Marriott

Westin Hotels & Resorts, hospitality’s global leader in wellness for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand’s Six Pillars of Well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At 225 hotels and resorts in nearly 40 countries and territories guests can experience wellness offerings that include the brand’s iconic and award- winning Heavenly Bed,...