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Extraordinary Personally Scripted Hospitality Stories based on the Experiential Marketing Methodology

Narratives are powerful in moving, inspiring, making feeling unique, orchestrating emotional connections and qualifying a link between the most top-notch hotels and their guests. Today more and more hotels reconfigure their hospitality strategies towards the adoption of an experiential orientation through stories. They script namely unique, extraordinary narratives and stage escapist events, individually customized and personally meaningful for each guest persona.

By Alexia Charoupa, Creator, The Storytelling Hotel

Athens, Greece

Greek Tourism 2016: +450,000 visitors in September - hotel business expectations indicator jumps to 116.2 points

Air arrivals in Greece recorded an impressive 15% in September, compared with the same month last year, according to data gathered by the Sete Intelligence. This increase corresponds to an additional 250,000 arrivals within a single month.

tornosnews

Greece

5,000 homes in Athens rented through Airbnb in October - up by 400% since 2013

A spectacular rise in properties officially rented through Airbnb in Athens has been recorded from 2013 to 2016 in Athens, according to data from its database. As you will see in the relevant growth curve, the number of rented homes in the Attica region of the Greek capital, takes off in 2016 and is almost four times more than 2013.

tornosnews

Athens, Greece

In Focus: Patras, Greece

Patras is the regional capital of Western Greece and the country's third largest city. It is located 215 kilometers west of Athens, within Achaia Prefecture, while the port of the city serves as the main gateway to Greece from Western Europe. Τhe urban complex of the city is the third most populous in Greece after the ones of Athens and Thessaloniki and it constitutes one of the largest financial, commercial, and cultural center of the Peloponnese Peninsula and Western Greece. The city hosts the University of Patras which is one of the country's most prominent public universities and the University Regional General Hospital which is affiliated with the University of Patras and has earned a reputation as a well-respected medical center.

By Nana Boussia and Pavlos Papadimitriou

Patras, Greece

Greek tourism: Last-minute international arrivals jumped 9.1% in July, says SETE

July saw an increase in last-minute international tourist arrivals in airports and roads, Greece's largest tourism body SETE said on Wednesday. According to the association, airports nationwide recorded a 9.1 percent rise (about 276,000) in arrivals last month, while 1.6 percent more tourists (about 30,000) arrived by car, compared with the same month in 2015.

tornosnews

Greece

Autograph Collection Hotels Announces the Launch of Domes Noruz Chania, Set to Open August 2016

Autograph Collection Hotels, Marriott International's growing collection of strikingly independent hotels, welcomes its second property in Greece with the launch of Domes Noruz Chania. This new, adults-only resort opens August 2016 in the extraordinary destination of Chania, Crete.

Marriott

Chania, Greece

Greek Hospitality Industry Performance - 2016 Q2

This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socioeconomic developments.

GBR Consulting

Greece

ICAP report: Greek hotels show revenue growth in 2013-2015

The significant increase in tourism to Greece over the last three years (2013-2015) has positively affected the hotel industry. Total foreign tourist arrivals reached a new level "record" of 23.6 million in 2015, an increase of 7 pct compared to 2014. More specifically, turnover in all three hotel categories (luxury, A and B category) increased, according to an ICAP research.

tornosnews

Greece

ABTA: British bookings for Greece up by 5% during summer of 2016

ABTA is estimating that 2.3 million people will be heading abroad this weekend (22- 24 July), as the majority of schools break up for the summer holidays. The Western Mediterranean is the most popular destination for British holidaymakers heading overseas.

tornosnews

Greece

Domes Noruz Chania, Autograph Collection Opens July 2016

Autograph Collection Hotels, Marriott International's growing collection of strikingly independent hotels, welcomes its second property in Greece, with the launch of Domes Noruz. The new adults-only hotel, set to be one of the world's most exciting new resorts, is opening 20 July 2016 in the extraordinary destination of Chania.

Marriott

Chania, Greece

Wyndham Hotel Group Expands in Europe with First Hotel in Greece

Wyndham Hotel Group, the world's largest hotel company based on number of hotels, today announced that accessible luxury is coming to Athens when the Wyndham Grand Athens, the first Wyndham Hotel Group hotel in Greece, opens in the city centre early next year. Travel is the best excuse to enjoy the grand things in life, and Wyndham Grand hotels and resorts offer truly unforgettable travel experiences.Wyndham Grand is decidedly not pretentious, but approachable by design, featuring pristine guestrooms, relaxing spas, one-of-a kind dining experiences, and more. The Wyndham Grand Athens will be situated on Karaiskaki Place (2, Meg. Alexandrou St.), where Zeus International, a company that operates nine hotels across Eastern Europe, is transforming the building owned by VIOHALCO which formerly housed the Hotel Athens Imperial. When renovations are complete, the Wyndham Grand Athens will boast 273 rooms, 2,500 sq. m. of conference and event space, a restaurant, a bar, a spa and an amazing roof-garden of 450 sq. m. with a pool and a 360° view of the city skyline. In addition, the hotel's proximity to the Metro and many of Athens' cultural points of interest will make it a destination for business and leisure travellers alike. Dan Ruff, President and Managing Director EMEA, for Wyndham Hotel Group, said: "Wyndham Grand hotels are located in some of the world's most sought after destinations, including Shanghai, Istanbul, Doha, Salzburg, Chicago, Orlando and now Athens. This is only our first stop in Greece, as we see opportunities for many of our brands across the country, from city centres such as Athens and Thessaloniki to resort destinations in the Greek islands and mainland."Haris Siganos, Founder of Zeus International, noted: "Our Company is engaged in a variety of consulting and advisory projects from hotel management and development to turnaround management. We have been monitoring the Greek market for the right hospitality investment opportunity. We believe that Athens has been missing a flagship hotel offering a one-of-a-kind experience with a compelling local flavour, and we intend to change this when the Wyndham Grand Athens opens next year." All Wyndham Grand hotels in the region participate in Wyndham Rewards®, the simple-to-use, revolutionary loyalty programme from Wyndham Hotel Group that offers members a generous points earning structure along with a flat, free-night redemption rate in 73 countries across the world – the first of its kind for a major hotel rewards programme. To learn more or to join for free, guests should visit www.wyndhamrewards.com.

Wyndham

Greece

Greek tourism: 35 million arrivals and 20 billion euros revenues aimed for 2021

Greek Tourism Confederation (SETE) president Andreas Andreadisoutlined the industry's target for 2021: 35 million arrivals and 20 billion euros in revenues for tourism, addressing the 1st Greek Tourism Conference held in Athens by Eurobank on Thursday.

tornosnews

Greece

Greek PM: Hotel tax to come into effect in 2018

In his speech at general assembly of the Greek Tourism Confederation (SETE) on Thursday, the Greek Prime Minister Alexis Tsipras underlined that Greece will remain a stable and secure country, despite the turmoil in neighboring areas. The Prime Minister also announced that the planned tax on overnight stays in hotels and room rentals will come into effect in 2018. The Prime Minister also underlined that tourism will be at the forefront of Greece's return to growth, as it provides employment to over 200 professions.

tornosnews

Greece

SETE Survey: Refugee crisis affects image of Greece as a destination

Greece remains a safe destination in the perception of potential visitors, however, this sense has deteriorated noticeably in the last quarter because of the refugee/migrant problem, which is becoming a key inhibitor for the final decision of tourists. This conclusion emerges from the online concept survey regarding the image of Greece in the markets of Great Britain, Germany and the USA, conducted by British company Censuswide for Greek Tourism Confederation (SETE) Intelligence on a total sample of 3046 respondents who have visited or are considering to visit our country.

tornosnews

Greece

Greek Hospitality Industry Performance - 2016 Q1

This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socioeconomic developments.

GBR Consulting

Greece

Radisson Blu Beach Resort, Milatos Crete opens in Greece

Radisson Blu, the iconic hotel brand driven by innovation and design, is proudly announcing the opening of their second hotel in Greece. Located on the northern seaside of the largest and mythical Greek island, Crete, the Radisson Blu Beach Resort, Milatos Crete is a picturesque getaway and a true oasis on the Emerald Bay of Milatos.

Radisson Hotel Group

Crete, Greece

World premiere of Casa Cook Hotels in Rhodes, Greece on May 1, 2016

Leading leisure travel tour operator Thomas Cook is introducing its new “Casa Cook” brand of lifestyle beach resorts to the world from Rhodes, Greece on May 1, as Tornos News (www.tornosnews.com) reported on October 29, 2015 and the group's chief marketing officer, Remo Masala officially announced to Greek journalists in Athens today.

In an exclusive interview to Tornos News (www.tornosnews.com) Mr. Masala described Casa Cook's launching as "the hottest hotel opening in the Mediterranean" and disclosed that most Greek destinations are already performing satisfactorily during 2016, according to the official data that listed Thomas Cook company will announce in the following days.

tornosnews

Rhodes, Greece

Athens Hoteliers: House rentals slash hotel occupancy in Greek capital

Athens-Attica & Argosaronic Hotel Association (AHA) announced that Athens hotels have been seeing their occupancy numbers deteriorating from last fall till February 2016.

tornosnews

Athens, Greece

Conde Nast Traveler Awards: What Russians love in Greece - their favorite hotels

Numerous destinations and hotels in Greece won significant distinctions at the world's leading travel magazine Conde Nast Traveller Russian Edition Readers Choice 2015 awards.

tornosnews

Greece

UNWTO projects a positive 2016 for tourism in Greece

UNWTO Secretary-General Taleb Rifai has expressed the confidence of the Organization in the continued growth of the tourism sector in Greece. In 2015, international tourist arrivals to Greece grew by 7% to reach 23.6 million, while exports generated by the sector increased by 6% to euro 14.2 billion.

UN Tourism

Greece